|View Course||Course Description|
|Title:Industry Trends: How Accessories Influence New Car Sales
Presenter: Gavin Knapp, SEMA
Date: SEMA Webinar, March 31, 2011
Duration: 1 hour
The Specialty Equipment Industry and New Car Dealers: A Winning Combination. A new research study commissioned by SEMA shows that accessories can influence over a million new vehicle purchase decisions every year. This study provides insights into how new vehicle buyers view accessorization and how this affects their car buying experience.
Join Gavin Knapp, Senior Manager of SEMA’s Market Research Department as he highlights results from a recent study. Learn the:
Don’t miss this opportunity to hear the latest findings and understand their potential impact on your business.
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