|View Course||Course Description|
|Title: Integrated eMarketing
Presenter: Joel Book, Exact Target
Date: SEMA Show Online Marketing Conference, Las Vegas Convention Center, November 1, 2010
Duration: 55 minutes
Presented by eBay Motors; Powered by SEMA Street Performance Council (SPC). Connecting the dots for exponential gains. In this session you'll learn how smart marketers use email, social marketing, and other media channels to engage customers and create loyal brand fans. You'll learn why marketers must use multiple touch-points to cut through the clutter and kick-start a conversation, create interest, and give people a reason to buy from you. You'll learn how marketers are connecting the dots between their online efforts to attract new customers, support the product evaluation and buying process, and support selling and customer retention efforts.
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