Did you know the average Accessorizer spends about $1,700 outfitting their UTV?
Do you know what the hottest UTV accessories are?
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The Powersports: UTV Accessorization report provides a detailed look at the fast-growing utility task vehicle (UTV or side-by-side) market. The report examines how owners modify and accessorize their vehicles with specifics on their product selection, vehicle usage, and shopping habits.
The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
The 2011 SEMA Pickup Truck Report provides a comprehensive look at the market. It includes sales data and consumer purchase trends on 15 model pickups covering 2001–2011 model years and more than three dozen specialty- equipment accessories. The report also compares the midsize truck market to the fullsize truck market.
The report included data collected from a survey of pickup-truck owners, as well as vehicles sales data and specialty-equipment market numbers.
What is a hot rod? If you asked 10 different people, chances are you would get 10 different answers. The Merriam-Webster definition reads “an automobile rebuilt or modified for high speed and fast acceleration.” Encyclopedia Britannica Online says a hot rod is a “privately designed and built automobile constructed along individualistic lines to provide maximum starting acceleration.” John Force, 13 time NHRA Funny Car Champ, refers to his Fuel Funny Car as his “hot rod.”
Motorsports of all varieties and the products that support them are acknowledged as the unchallenged cornerstones of the specialty equipment market. Performance manufacturer sales reached $2.43 billion in 2007, up 44% in the last 5 years and up 72% from 1993. Manufacturer sales of performance parts for the light-truck market, for example, have grown a total of 33% since 2001, with a jump of 4.3% between 2006 and 2007. Across the United States, there are 1,010 oval tracks, 776 dirt tracks, 238 paved tracks, 292 dragstrips and 76 road courses. This means that on any given weekend, there are potentially more than 100 racing events taking place across the country.
High fuel prices cut into the budgets of most drivers. As gasoline surpassed $4/gallon, 28% of enthusiasts claimed they would spend less on modifications if prices increased another $.50/gallon. Alternative Fuel Vehicles (AFVs) are more common than people may recognize. Over 11 million AFVs have been produced. They have also held a steady role providing the muscle behind corporate and municipal fleets for the better part of two decades. Depending on application, some AFVs illustrate no discernable decrease in performance in comparison to their petroleum counterparts and in many ways offer benefits.
We saw it a few years ago. Young car buyers were accessorizing their rides primarily with “dress-up” parts such as big wings, race inspired body kits, and a host of dress-up modifications. This may sound like the sport compact market of yesterday, but that market as we know it today has shifted more toward performance with appearance almost becoming secondary. So what has happened to that consumer who wants his or her car to look “cool” and is less concerned with performance? The answer may lie in what is known as the urban-lifestyles market. Much like the divergence of the street rods and lowriders decades ago, enthusiasts are divided among those that build their vehicles for performance and those that personalize their rides with style in mind. These consumers modify the cars and trucks they buy to reflect their own unique personalities and spend a lot of money making their rides look different from others on the road. Why should SEMA members care about the urban-lifestyles market? The biggest reason: this market represents a new way for manufactures to market their products and, ultimately, make more money doing it.