The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts. This project was commissioned specifically to help members better serve the broad base of consumers within the industry. It also creates a common framework for the industry as a whole to talk about—and market to—consumers.
The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $30 billion specialty-equipment industry.
Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
The SEMA Market Update is a regularly published report that tracks industry and economic trends affecting the $28 billion specialty-equipment industry. Each update contains current topics that provide SEMA members new research or information sources to better understand changes in the industry.
The purpose of this study is to provide a snapshot of automotive enthusiasts in the United States.
Goals of the study include: vehicles driven and accessorized; products / accessories purchased or planned; and hobbies and interests, both automotive and non-automotive. A survey was sent to susbscribers of over 30 automotive magazines, resulting in nearly 1,800 enthusiast responses.
The data for the 2011 Automotive Accessory Market Study Report is drawn from the Foresight Research 2011 Automotive Marketing Communications Study database.
This study explored in-depth how consumers are influenced in their vehicle purchase decisions by the 17 major marketing communication channels most often used by automotive buyers.
A new study commissioned by SEMA indicates that aftermarket products influence about 1,180,000 new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, "Influence of Accessories on New-Vehicle Sales", details the findings.
With rising gas prices, fuel efficiency is on the minds of anyone who uses a car or truck for transportation. The segment often most affected by gas prices is the light truck market, which includes the automakers who build the trucks, the consumers who buy the trucks and the specialty equipment companies who manufacturer parts for the trucks.
The SEMA Youth Study concerns what a variety of data tells us about the Gen Y band and specialty equipment activity. Gen Y consumers born 1977-1995 represent a market influx of over 70 million consumers; Gen Y has a high minority population of 34% versus the 27% in the general population. Gen Y is an elusive consumer to market to; they communicate through and interact in many dimensions; but 93 percent utilize the Internet for vehicle searches when considering purchasing versus the 62 percent of general population; 1 in 3 Gen Y would consider purchasing a vehicle over the internet86 percent of men and 53 percent of Gen Y Lifestyles respondents have personalized or modified their vehicle, 11 percent of total Gen Y respondents which have spent over $10,000 to do so.