FOR IMMEDIATE RELEASE
Contact: Della Domingo
Wrangler Named Hottest 4x4-SUV at the 2011 SEMA Show
LAS VEGAS (Nov. 1, 2011) - The Jeep Wrangler was named the Hottest 4x4-SUV at the 2011 SEMA Show making it the second consecutive year to receive such an honor. The SEMA Award recognizes outstanding vehicles that specialty-equipment manufacturers believe are the best platforms for accessorizing and that showcase this year's coolest products.
"We are honored that our Jeep Wrangler was named hottest SUV at the SEMA show," said Pietro Gorlier, Chief Operating Officer Parts & Service (Mopar®). "The Jeep Wrangler is an icon that has been around for nearly 70 years. No one comes close to matching its legendary capability."
Custom parts and accessories for the Jeep Wrangler remain in high demand as owners look for ways to make their Wranglers more their own. Enthusiasm for the Wrangler has lead to its winning of multiple industry awards, including the SEMA Most Accessory-Friendly SUV in 2007.
"Each year manufacturers from the specialty and performance industry have come to the SEMA Show with an explosion of new products and new styling trends displayed on the cars and trucks they view as the most popular trend-setting models," said Chris Kersting, SEMA's president and CEO. "The SEMA Award taps into the exhibitors' unique ability to identify what's hot, just as the trends are gaining momentum."
Presented in four categories - Hottest Car, Hottest Sport Compact, Hottest Truck and Hottest 4X4-SUV - the SEMA Award helps guide consumers to the most accessory friendly vehicles on the market by demonstrating the unlimited potential for customization. Information on this year's Hottest 4X4-SUV can be accessed here http://www.semashow.com/hottest-4x4-suv.
Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
To meet consumer demand around the world, all Jeep models are sold outside North America -- and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.
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