its efforts to attain the highest level of excellence throughout the
industry, and encourage service and business practices which benefit
manufacturers, dealers and customers alike, the Light Truck Accessory
Alliance (LTAA), a council of the Specialty Equipment Market
Association (SEMA), has adopted the following voluntary Code of
The company strives to maintain a professional image and
continually endeavors to improve the industry for the benefit of
manufacturers, dealers and customers alike.
The company deals fairly with customers, employees, vendors, association members and all other persons with whom it has contact.
The company is committed to engaging in truthful advertising.
The company is committed to operating a secure and clean facility for employees and customers alike.
The company provides a written warranty policy and, where
applicable, installs warranted products, which are installed per
The company provides ongoing guidance, instruction and training with regard to the installation of the industry’s products.
Company employees strive at all times to obtain and expand product
knowledge and to communicate the benefits, features and value of the
The company abides by all state, local and federal regulations.
The company strives to achieve customer satisfaction.