John Kilroy became Vice President/General Manager of Performance Racing Industry (PRI) when the racing business magazine and trade show company was purchased by SEMA in 2012. He works from the company’s Laguna Beach, California, offices, where he oversees a staff of professionals who produce PRI Magazine and annual PRI Trade Show.
Prior to the acquisition by SEMA, Kilroy logged over 20 years experience in management at PRI. During that time, he worked closely with founder Steve Lewis to grow the company from a bi-monthly publication and a 600-booth trade show in 1990 to the hub of the racing marketplace that PRI is today. During that time, Kilroy participated in setting up signature show features and exhibits that were responsible for bringing top-tier racing figures to the PRI Show, among other things.
PRI magazine is the only business-to-business magazine in racing and is closely read by over 25,000 motorsports entrepreneurs each month.
The annual PRI Trade Show in Indianapolis features exhibits of hardcore racing components and precision machining equipment from over 1,100 racing companies, and is attended by 38,000 buyers from across the US, and 72 countries. Attending buyers represent racing retail stores, race engine builders, motorsports WDs, motorsports engineers, professional race teams, race car builders and others.
The trade show serves to provide a marketing focal point for all forms of car racing, including stock cars, drag racing, open wheel, sports cars, off-road and other racing niches.
Kilroy holds a BA in Communications from California State University at Fullerton. He began his career as a newspaper reporter for the Daily News Tribune.