Please follow this link for details on Cafe SEMA 2012.
2011 Cafe SEMA Is SOLD OUT.
2011 Cafe SEMA: In 60 minutes get direct access to experts with answers to your questions. Make connections that will impact your business.
Café SEMA: In the Know with a Cup of Joe! – Your direct access to experts with answers to your questions about Standardizing and Publishing Product Information; Protecting Intellectual Property; Licensing; MAP Policy; Green Manufacturing, Marketing, and Distribution; Hiring the Best Rep Agency; Doing Business Globally; Media Exposure and Public Relations; Using New Media; and Leveraging Your SEMA Membership.
Registration is FREE and limited to the first 100 registrants. Participation is open to any SEMA member attending the 2011 show.
Building, maintaining, and publishing accurate product information in standard formats; and what it takes to leverage that information to sell product.
Luanne is very involved in the aftermarket industry and currently serves on the board of directors of SEMA (Specialty Equipment Market Association), is chair of its SEMA Cares charitable committee and a member of the SEMA Business Technology Committee. She is the past chair of the SEMA Businesswomen’s Network and has served on the scholarship committee.
She has become one of the industry’s leading experts, conducting numerous seminars on internet marketing and advertising at the SEMA Show, the Aftermarket eForum, the Off Road Impact Show, Hot Rod and Restoration Trade Show, PRI (Performance Racing Industry) trade show, and various AAIA (Automotive Aftermarket Industry Association) events.
1) Protecting your Intellectual Property by registering copyrights, trademarks, and patents -- and what that means when you need to defend it against online misuses like: advertising by unauthorized dealers; typo-squatters leveraging your brand's URL; competitive Google ad-words campaigns built around your brand name; plus, legitimate uses of trademarks in comparison shopping tools.
2) Why manufacturers and retailers need licensing agreements.
1) Going Green: Efficient manufacturing, marketing, and distribution are sound business practice -- how to save money while saving the planet.
1) Hiring the best agency to represent your company: finding an agency with a complementary client mix and distribution chain; striking a deal; and making the most of the relationship.
2) Doing business globally; taking advantage of emerging markets.
Marketing and PR:
1) Good Media Relations = Good Public Relations. Working with the people who influence buyers.
James Schiefer was born into the industry. His grandfather, Paul Schiefer, was a founding member of SEMA, founder of Schiefer Manufacturing (Clutches and Flywheels) and the first inductee into the SEMA Hall of Fame. James’ father, Carl, served on the SEMA Board and was the founder of Schiefer Media, Inc. in the early 1980s. He was also an avid racer and won the AHRA World Finals in 1964.
James joined Schiefer Media in 2001, becoming President/CEO in 2007. Under his guidance, Schiefer Media has become known for developing the most sophisticated research, planning and buying platform available. In 2006, Schiefer also established a Public Relations division focusing on delivering measureable results. With constant devotion to delivering the strongest return on marketing investment (ROMI) possible, Schiefer Media continues to pioneer advertising and PR opportunities for clients in all forms of media including TV, print, online, mobile, radio, video game, broadband, outdoor and social media space.
Schiefer Media is a full-service media company that provides 360° media buying (all forms of media), branded entertainment, social media management and public relations, as well as creative and marketing strategy/consulting. Schiefer Media’s client list includes many leading SEMA companies in the manufacturing, retail and education market segments.
2) Social media, digital media, and traditional media: tactics for reaching consumers efficiently and effectively.
New Media, Traditional Media, and Compelling Content: what it takes to promote your brand in the 21st Century.
Dan Kahn has been helping car companies and auto aftermarket firms bridge the gap between sales, consumer marketing and media relations for nearly 15 years. A former automotive journalist, Kahn has handled Communications for some of our industry’s biggest brands, and started Kahn Media, Inc., a PR & Social Media Marketing agency dedicated to the aftermarket, in 2008. Kahn specializes in content marketing: helping brands connect with customers and consumers by creating cohesive campaigns that speak directly to the consumer through social media, while coordinating PR campaigns with the traditional press, in a cohesive and goal-driven way. Clients include Flowmaster Exhaust, HRE Wheels, Hotchkis Suspension, Red Line Oil, RePlay XD Cameras and more. As a passionate advocate of both print media and social media marketing and a veteran of the dot com era, Kahn offers SEMA members information on how to rapidly expand their brands in new media while maximizing ROI through PR tactics anyone can do with a little time and effort.
1) How to participate in SEMA initiatives and change (our piece of) the world.
2) Business Intelligence: How to get the most out of your SEMA membership.
Nathan Ridnouer is a 17-year trade association professional and currently the VP of Councils and Membership. In this role, he oversees the strategic direction of the organization’s volunteer groups and services to the broad membership base.
Ridnouer joined the SEMA staff in 2008 as the Senior Director of Member Services after six years with the Consumer Electronics Association (CEA). In that role, he was responsible for coordinating the organization’s educational priorities, including the seminar program at the annual SEMA Show, webinar schedule and programming created to help students prepare and transition into the specialty equipment market.
Over his career, Ridnouer has significant experience working with volunteers and groups to coordinate the successful completion and strategic direction of association initiatives. Ridnouer thrives in working with the volunteer leadership to help address industry challenges and member needs and recognize the importance of keeping close ties to the core membership that guides our efforts.
Ridnouer holds a Bachelor of Science in Public Administration from George Mason University in Fairfax, VA.