If you’re not registered to participate in the SEMA Ignited event, now is the time to get in. The event concept is simple. After four days behind closed doors in the Las Vegas Convention Center, visible only to industry professionals, participating cars and trucks from the SEMA Show will roll out on Friday, November 7, to assemble at one of the newest landmarks in the city, the High Roller observation wheel at the LINQ entertainment district. There, from 4:00 p.m.–10:00 p.m., consumers and the media will be able to experience the hottest cars, products and personalities from the SEMA Show and enjoy food and music in a culminating celebration. Participation in the event will be free of charge to SEMA exhibitors, attendees and consumers.