The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.
As a SEMA member, you have the opportunity to nominate yourself or another individual for a Select Committee seat on one of the Association’s councils or networks.
Mike Spagnola, SEMA’s vice president of OEM and Product Development Programs will share tools for improving the product development process from concept to prototype at the March 13 webinar entitled “10 Ways to Better Product Development – The SEMA Garage Industry Innovations Center.” During his 40 years in the auto parts arena, Spagnola has held numerous positions spanning retail, distribution and manufacturing, uniquely positioning him to understand the issues that SEMA’s members face daily.
Are you ready for the selling season? Would you like to boost your profits and expand your market reach? Standards compliant data is easily sharable data, and the time to start is now! Join the SEMA Education Institute (SEI) and the SEMA Data Co-op (SDC) team and learn how the SDC program works through a presentation and a live demonstration of their system, then subscribe to the SDC to Sell More Parts!
Information calls? Well not quite. But you will get Customer Service information you will be able to use immediately and forever. Nancy Friedman, The Telephone Doctor, and a favorite SEMA conference speaker brings you the 8 Killer Words in JUST 20 MINUTES – don’t worry, there will be plenty of time for questions.
As a SEMA member, you have the opportunity to nominate an individual for the 2014 SEMA Hall of Fame.
The SEMA Town Hall Meeting and Reception Tour is coming to Chattanooga, TN. Join us for an opportunity to network with the Board of Directors, local industry leaders, members and SEMA Staff. This is your chance to share the challenges and opportunities that your business is facing with your peers.
It is an interesting time in Automotive, opportunity is everywhere, but doing business in the direct supply chain for automotive remains a challenge.
SEMA Member News—January/February 2014
Recognition and an Eminent Partnership
News and updates and from SEMA's councils and networks.
Source URL: https://www.sema.org/categories/keywords/wtc?page=8