The market for automotive styling and tuning products in Sweden is experiencing very strong growth, especially over the last four or five years with an estimated annual increase of about 20 percent. Many Swedes consider the U.S. to be a leading country when it comes to customizing their cars. The Swedish trend is said to follow the American market with one or two years’ delay. U.S. products have a good reputation and are considered to be of high quality. At the same time, it is important to realize that the Swedish market is small and that there is strong competition, mainly from continental Europe and Asia.