Over the past 52 years, SEMA has developed a track record of assisting members in a variety of areas related to industry and business development. The mission of “helping members’ businesses succeed and prosper” is steeped in history and first grew out of a need for consistency and community among racing industry members.
In the early years, as the industry grew, specifications remained a challenge. It became clear that a partnership was needed for manufacturers. Regulations were necessary in order to keep moving forward, but the manufacturers needed to organize. Discussions began on how to create specifications and legitimize products and, on March 26, 1963, the Speed Equipment Manufacturers Association (SEMA) was formed in response.
Compass Points for Specialty-Equipment Companies
Business trends reveal themselves in a host of incarnations, and we seek each year to ferret out those that pertain to the automotive specialty-equipment aftermarket. The SEMA Show, new-vehicle sales, educational tendencies and other indicators may reveal significant industry developments—or at least give savvy professionals some compass points to steer by. We hope that the following areas of interest help with the navigation.
Attendees of the 2014 SEMA Show experienced the association’s membership offerings firsthand at SEMA Central, with many even joining on-site. A common question from these new members was “Now what?” Figuring out how to gain the most from association membership can be tricky at first, but there are a few easy ways to get started and a team of people eager to help. Whatever the niche and scope of a company, these instruments can accelerate your business for no added cost.
For decades, the Light Truck Accessory Alliance (LTAA) and its forerunners have been sources of information, connections and advocacy for aftermarket professionals in the light-truck and off-road segments. LTAA leadership recently identified a new approach and focus to better serve the membership and industry as a whole. With this new clarity of structure and activity, LTAA is poised to be of even greater value to the aftermarket in the coming years.
Over the last several years, SEMA has taken steps to heighten our outreach and increase touch points with members and the industry at large. This effort has included a commitment to enhancing customer service and raising the awareness of SEMA’s high-value member benefits. We recently announced a major move that will provide our members with the best customer service possible. For the first time in 50 years, each SEMA member will now have a single, dedicated point of contact for all things SEMA.
The second stop on the 2013 Town Hall tour is Bestop Inc. in Denver, Colorado. SEMA will be rounding up our local members and prospective members for an evening of networking and discussion.
To kick off our 2013 Town Hall Tour, SEMA will be rounding up our local members and prospective members for an evening at Lund International in Atlanta, GA.
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Join us on our last stop of our 2012 Town Hall tour. SEMA will be rounding up our local members and prospective members for an evening at Hotchkis Performance LLC in Santa Fe Springs, CA.