The Saudi automotive tire and inner tube market is the largest in the Near East. In 2004, Saudi tire distributors imported $445 million worth of automotive tires. Japanese manufacturers topped the list of suppliers at more than 41 percent share of the Saudi import market, while U.S. companies came in fourth place after South Korea and China. Saudi Arabia does not have a tire industry. Custom duty on imported tires is five percent and imported tires have to meet applicable standards set out by the Saudi Arabian Standards Organization (SASO). Price and quality play a major role in marketing tires.