Show attendees are invited to participate in three interactive sessions with experts discussing the best-selling products for street performance, off-roading and other growing niches in emerging international markets. Exhibitors are also invited to attend the 11th annual International Happy Hour to network with buyers and distributors.
SEMA's International department has worked with the U.S. Environmental Protection Agency to gain approval for another a year-long waiver for members to measure and test fit products for the Toyota HiLux.
Todd Lindblade, regional sales manager for Extang, based in Michigan, explained one of the reasons why his company and 41 other SEMA members recently spent a week in the United Arab Emirates (UAE) meeting with buyers from throughout the region.
Though Japan slipped from the number-three car consumer worldwide in 2011 to number five in 2012, love for automobiles remains very strong among the Japanese. Like Americans, the Japanese are holding on to their cars longer, which makes for a very interesting opportunity for the custom market.