Intellectual Property Rights Guide
stimulate private investment in new, useful and non-obvious
technological information (inventions) through the granting of
exclusive property rights to the patent holder.
1. What is a patent?
The subject matter of patent is the invention or discovery of any
new and useful process, machine, manufacture or composition of matter,
or any new and useful improvement of a previously existing process,
machine, manufacture or composition of matter. Patents may also
protect ornamental features (designs) rather than the function of
· Words: Ford's "MUSTANG" for automobiles [U.S. Reg. No. 1467208];
GM’s “IMPALA” for automobiles [U.S. Reg. No. 0661322].
· Designs: American Racing Equipment’s design for the Torq Thrust wheel
[U.S. Reg. No. 2805037]
· Designs: Chrysler's "Pentastar" design for automobiles
[U.S. Reg. No. 0801717]
trademark is a name, logo or other feature used by a company to
identify itself as the source of a product or service. If established
properly, trademarks can be a means to establish legal rights
prohibiting competitors from using the same distinguishing features and
1. What is a trademark?
Trademarks have a common meaning to many people but they also have
a more legalistic meaning which is helpful in understanding trademark
rights. A trademark is:
All businesses have tangible assets: buildings, machines, and
accounts receivable. Companies have intangible assets too: trademarks,
patents, copyrights, reputation, and goodwill. These intangibles
sometimes defy valuation, but may be worth more than the building and
machines used to make a company’s product.
Source URL: https://www.sema.org/categories/keywords/intellectual-property-rights-guide?page=1