About this product:
Thursday, February 20, 2014; Mark McFann, Cast a Long Shadow
So You Want to be in Pictures will provide attendees with a clear understanding of the pros and cons of getting products placed in major motion pictures. This how-to webinar is a must attend for anyone who ever wanted to go “Hollywood” and create an innovative marketing strategy for your business.
- Go beyond the myths and misconceptions about product placement and get a real understanding of what it takes in terms of time, effort and expense in order to get your product/company featured in major motion pictures.
- Learn the tactics needed to leverage your company so that you maximize impact and exposure.
Mr. McFann was VP of Sales & Marketing and an owner of Royal Purple from 2002 -2012. Royal Purple was successfully sold to Calumet in 2012. McFann is now a principle owner and managing director of Cast a Long Shadow which specializes in entertainment marketing. McFann secured product placement for Royal Purple in a number of films including Salt, Real Steel, Safe Haven, A Good Day to Die Hard as well as the upcoming films Need for Speed, Transformers 4 and many others. Cast a Long Shadow's other clients include New Belgium Brewery, Kaiser Compressors and Feisty Spirits distillery.
Please note: The sample promotional videos that were presented during the ‘live’ webinar, will not display in the webinar video recording. Please download and view the additional videos to supplement the recorded presentation.
Download files in this product: PDF, WMV, MP3