The mission of SEMA's Emerging Trends and Technology Network (ETTN) is to "Identify, understand and communicate emerging trends and technologies to help members improve." ETTN Chairman, Regis Finn believes the network will benefit all segments of the automotive aftermarket. "My biggest focus is for the Network to deliver tremendous value to our membership," says Finn
His vision is to educate members on how to leverage trends in business, customer relations, product or brand technology and vehicle technology for their own businesses. "We have identified emerging technology and automotive trends as important sources of information for success in today's business world. The purpose of [ETTN] is to identify emerging trends that affect or improve the auto aftermarket and deliver them in a concise manner to busy business professionals," he says. By studying other successful business models, network members will gain knowledge about managing information and creating successful brands. "ETTN helps member companies see what others are doing . . . It helps in connecting the dots and showing members how to leverage these trends in their own business," says Finn.