Subaru is a popular brand for modification in China, says Liu Qingfeng, owner of the online aftermarket company carnet.com.
“We found that about 40% of Subaru consumers seek high performance
products,” he said. Subaru owners are also enthusiastic car club
members; Liu reaches them through those clubs.
The Subaru brand is thriving in China—sales in the first seven months
of 2010 rose 78% on-year to 31,234 units, according to J.D. Power and
Associates. The best selling model was the Forester SUV at 20,124
units. The Outback was a distant second with sales of just more than 6,000