About this product:
In an effort to better analyze the tastes and preferences of today’s
auto enthusiasts, SEMA, in coordination with Ford, launched the
Enthusiast Opinion Leader Research Program at the 2009 SEMA Show.
The program invited 527 enthusiasts, selected through a rigorous
application process, to the second day of the Show and tasked them with
using social media, including Twitter and Facebook, to broadcast their
personal product and trend highlights of the Show.