Outdoor Recreation Industry Roundtable

SEMA has joined forces with the “Outdoor Recreation Industry Roundtable” (ORIR) to showcase outdoor recreation as an important economic contributor. ORIR works to promote federal policy and legislative reforms needed to grow the outdoor recreation economy --estimated to be $887 billion annually and supporting an estimated 7.6 million jobs. 

ORIR organizations represent thousands of U.S. businesses that produce vehicles, equipment, gear, apparel and services enjoyed in our nation’s parks, waterways, byways, trails and outdoor spaces. SEMA’s focus is on motorized recreation (4-wheel, ATVs, UTVs, etc.) along with all the equipment that makes it possible to tow RVs, trailers, boats and off-road vehicles (suspension, wheels, tires, increased horsepower, etc.).


Members of the Outdoor Recreation Industry Roundtable (ORIR) met with U.S. Secretary of the Interior Ryan Zinke to discuss expanding public-private partnerships.
Members of the Outdoor Recreation Industry Roundtable (ORIR) met with U.S. Secretary of the Interior Ryan Zinke to discuss expanding public-private partnerships.


SEMA and other ORIR members work with lawmakers in Congress and federal agency officials to identify ways to improve visitor experiences on the nation’s public lands and waters. Examples include public-private partnerships to reduce a multi-billion-dollar maintenance backlog, modernize campsites, extend service hours and seasons, and implement electronic fee collection.  ORIR strives to achieve the following:

  1. Foster collaboration with the Federal government to enable the outdoor recreation economy to reach its full potential;
  2. Remove barriers that prevent private investment from being made on public lands and waters; and
  3. Change the mindset of federal agencies so recreational access and high-quality visitor experiences are prioritized.
Recent SEMA/ORIR Highlights Click Here for 4-Page Quick Reference Guide to the ORIR & Economic Data

The ORIR Coalition Currently Includes:

  • American Horse Council

  • American Recreation Coalition

  • American Sportfishing Association

  • Archery Trade Association

  • Association of Marina Industries

  • Boat U.S.

  • International Snowmobile Manufacturers Association

  • Marine Retailers Association of the Americas

  • Motorcycle Industry Council

  • Outdoor Industry Association

  • National Association of RV Parks & Campgrounds

  • National Marine Manufacturers Association

  • National Shooting Sports Foundation

  • Recreational Off-Highway Vehicle Association

  • Recreation Vehicle Dealers Association

  • Recreation Vehicle Industry Association

  • SnowSports Industries America

  • Specialty Equipment Market Association

  • Specialty Vehicle Institute of America


Members of the Outdoor Recreation Industry Roundtable (ORIR) met with U.S. Secretary of the Interior Ryan Zinke to discuss expanding public-private partnerships.
SEMA members Tom Brooks with his son T.C. Brooks (Truckin Thunder) with their ’16 Jeep Wrangler in front of the U.S. Department of the Interior.


For additional information about ORIR, please contact Stuart Gosswein at stuartg@sema.org or (202) 783-6007, ext. 30. 

 

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