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  • Posted on:
    Dec 03 2009
    Other than powertrain components that have to coexist with vehicle on-board computers, mobile electronics components can often be the most complex specialty-equipment accessories added to a vehicle. The key to success in this market is the ability to convince enthusiasts and consumers alike that they have to have these cool products on their vehicle.
  • Posted on:
    Dec 01 2009
    While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

    SEMA News - December 2009

    Joe Dysart

  • Posted on:
    Dec 01 2009
    The laws and regulations that govern how SEMA members do business have an increased and growing impact on the way automotive specialty-equipment products are made, distributed and marketed.

    SEMA News - December 2009

    By Steve McDonald

    2009: The Year in Review

    The laws and regulations that govern how SEMA members do business have an increased and growing impact on the way automotive specialty-equipment products are made, distributed and marketed. As the nation and our industry struggle with a balky economy, SEMA’s charge is to stay on top of every relevant state and federal matter of consequence to its membership to ensure the best possible outcome.

    The following are just a few examples of critical legislative/regulatory issues that the government affairs office was involved in this year. A comprehensive review of these and other issues follows.

  • Posted on:
    Dec 01 2009
    ProPledge is a program targeted to overcome the traditional barriers associated with specialty aftermarket products sold during the new-vehicle sales process—namely warranty and customer satisfaction scores (CSI).

    SEMA News - December 2009


    SEMA NEWS-DECEMBER 2009-INDUSTRY NEWSSEMA is pleased to announce a membership benefit agreement with Insignia in support of ProPledge.

    ProPledge is a program targeted to overcome the traditional barriers associated with specialty aftermarket products sold during the new-vehicle sales process—namely warranty and customer satisfaction scores (CSI). By way of ProPledge, dealers can offer customers industry-backed warranted products from participating manufacturers and restylers, ensuring dealership confidence and consumer satisfaction.

  • Posted on:
    Dec 01 2009
    Spy Shots: Toyota FT-86, BMW M5, Lexus LF-A, Mitsubishi cX

    SEMA News - December 2009

    Spy Shots: Toyota FT-86, BMW M5, Lexus LF-A, Mitsubishi cX

    The images and information provided in “Spy Photos” are supplied by the spy shooters at Brenda Priddy & Co. “Spy Photos” are included each week in SEMA eNews, the association’s electronic newsletter. To receive your copy of SEMA eNews, e-mail enews@sema.org.

     

    Toyota FT-86

    SEMA NEWS-DECEMBER 2009-INDUSTRY NEWS-SPY PHOTOSWhen It Hits: Production of the FT-86 in Japan is expected near the end of 2011.

  • Posted on:
    Dec 01 2009
    The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.

    SEMA News - December 2009

    A World-Class Learning Opportunity

    SEMA NEWS-DECEMBER 2009-BUSINESS-HARVARD 

    SEMA has negotiated a special relationship with Harvard to allow even its smallest member companies to receive the same training provided to Fortune 500 firms.  

  • Posted on:
    Dec 01 2009
    As part of a comprehensive communications plan, SEMA partners with various media outlets on a regular basis.

    SEMA News - December 2009

    As part of a comprehensive communications plan, SEMA partners with various media outlets on a regular basis. One organization that has maintained a strong, positive relationship with SEMA is Advanstar Communications Inc. The organization produces a number of communications tools that have reported on important messages for the industry.

  • Posted on:
    Dec 01 2009
    It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports.

    SEMA News - December 2009

    By Dan Frio

    Capitalizing on Opportunity

     SEMA NEWS-DECEMBER 2009-BUSINESS 
     

    Tire-smoking action and total disregard for slip angle make Formula Drift one of the most popular spectator motorsports with young enthusiasts. Courtesy Formula Drift  

  • Posted on:
    Dec 01 2009
    SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.

    SEMA News - December 2009

    By Yvonne Wang

    The Chinese Specialty-Equipment Market

    SEMA NEWS-DECEMBER 2009-INTERNATIONAL 

    Ar Dee Zhou, Dyno King’s director of marketing and technology, indicated that 90% of its specialty products are imports, and most customers come to Dyno King to find the greatest variety and selection of brands for specialty products

  • Posted on:
    Dec 01 2009
    SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website.

    SEMA News - December 2009

    By Annie Kang

    Online Communication Tool Provides Platform for Growth and Innovation

    SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website. MySEMA provides a platform for members to stay connected with their peers as well as receive the latest news and information about the industry.