By SEMA News Editors

See the latest news from exhibitors of the SEMA Show, October 31-November 3 in Las Vegas. 

Wilwood Disc Brakes Releases 'How Calipers Are Made' as Part of YouTube Series

Wilwood Disc Brakes has released its "How Calipers Are Made" video, which highlights some of the engineering, manufacturing, anodizing, powdercoating, quality control, assembly and testing processes that all go into the making of a brake caliper and much more. Check out the video below, and be sure to visit youtube.com/@WilwoodDiscBrakes for additional technical videos. 

Visit the Wilwood Disc Brakes Booth #24327, Central Hall, to learn more about its brake calipers and more braking components.

ICON Vehicle Dynamics Shocks Instagram Follower With Complete Truck Overhaul Set for SEMA Show Display

ICON Vehicle Dynamics--the manufacturer of premium suspension components, complete suspension systems, ICON Alloys wheels and ICON Impact Armor--has announced the highly anticipated unveiling of a custom-built '23 GMC Canyon AT4. The special feature of this reveal is the remarkable story of a chance encounter with an enthusiastic fan-turned-collaborator, Zack Cosby, whose truck was selected and then surprised with a top-tier overhaul.

The journey began when ICON posted a "want ad" on its Instagram, seeking a '23 GMC Canyon AT4 for a routine R&D measuring session. Enter random Instagram follower, Zack Cosby, who answered the call. After securing his vehicle, ICON then asked his permission to take his truck for the 2023 SEMA Show. After several moments of silence, followed by an enthusiastic and resounding "yes," ICON embarked on a two-month journey of innovation and craftsmanship, building anticipation for an extraordinary SEMA Show reveal.

The build reveal press event is scheduled for Thursday, November 2, at 11:30 a.m. PDT in the Randys Worldwide exhibit, located at Booth #57169, West Hall. Renowned host and avid off-road builder and enthusiast, Ian Johnson, widely recognized for his role in "Big Tire Garage" on the Motor Trend network, will be on hand to orchestrate the much-anticipated reveal. Witness the excitement as Zack Cosby experiences the stunning transformation of his truck, created through the collaboration of ICON's expert engineering team and a league of industry-leading partners.

The fully customized GMC Canyon build, inspired by Zack's idea of a "dream desert truck," will showcase an array of quality crafted components, including a cutting-edge suspension package built for high-speed, off-road inspired ICON Alloys wheels engineered with ICON's patented InnerLock Technology and custom-fabricated armor, from ICON Impact, all meticulously designed and fabricated by team ICON. The project's success is also attributed to the invaluable contributions of top industry partners such as Yukon Gear & Axle, KC HiLiTES, Nitto Tires, BOXO, Pro Eagle, MagnaFlow, Rugged Radios, Schosche Industries, and Canyon Coolers.

RealTruck Announces SEMA Events, Including McQueen/Ford Build Intro

RealTruck, the premier manufacturer of functional aftermarket accessories and an online destination for truck, Jeep, Bronco and off-road enthusiasts, has announced its participation in the SEMA Show and SEMA Fest.

"We're excited to be back at SEMA this year to showcase three one-of-a-kind builds and a lineup of great products to share with the SEMA crowd," said Lee Riser, vice president of marketing at RealTruck.

"Following the blueprint laid by my father and continuing to push the boundaries to pay homage to his legacy, the McQueen-Racing X F-150 is the perfect embodiment of our vision for a modern 'McQueen' off-road truck," said Chad McQueen on behalf of his family.

RealTruck's Booth #50027, West Hall, will be a top destination for automotive enthusiasts. In addition to its impressive product lineup, RealTruck has planned several must-see events and interview opportunities. 

The leader in automotive accessories will host a press conference to introduce three notable custom builds, including the McQueen/Steeda F-150 as a tribute to the decades-long relationship between the McQueen family and the Ford brand, a first-ever Meateater edition '19 Chevy Silverado 1500 Crew Cab and a very special Matchbox build which will be donated to Building Homes for Heroes.

Following, the McQueen family will be on hand to celebrate their family's history with Ford with a special meet and greet and a celebrity signing. Members of the McQueen family and RealTruck's Lee Riser will be available for interview opportunities.

"Following the blueprint laid by my father and continuing to push the boundaries to pay homage to his legacy, the McQueen-Racing X F-150 is the perfect embodiment of our vision for a modern 'McQueen' off-road truck," said Chad McQueen on behalf of his family. "This wouldn't have been possible without the support of our dedicated partners at RealTruck and Steeda. We had a vision and they brought it to life."

RealTruck will also host a live reveal of the AAM Keys to Ride winner at its booth. The live reveal will see one of six resellers win a '22 Toyota Tundra customized with products from RealTruck.

Following SEMA, the company will have a major presence at SEMA Fest, open to the public, with the Ultimate Adventure truck build on display. As part of the two-day event RealTruck will host a special appearance from David "Dirt Head" Chapelle. 

The full lineup includes:

• Tuesday, October 31, 1:00 p.m. PDT: AAM Keys to Ride winner live reveal.
• Wednesday, November 1, 11:00 a.m. PDT: Press conference introducing three never-before-seen specialty builds, followed by a meet and greet and celebrity signing with the McQueen family

For more information, see RealTruck brand details here.

Ironman 4x4 to Make SEMA Show Debut With Three Adventure Vehicles

Ironman 4x4 products are designed in Australia and distributed around the world. And for the first time, the brand will have a spot at the Ironman 4x4 Booth #61107, West Hall.

The company's appearance aims to further the brand's North American market appeal as the company also looks for new dealers.

Along with a variety of new products to view, the company will showcase three different outdoor-enthusiast-themed vehicle builds. Each one will have a host of Ironman 4x4 products to showcase how the brand's accessories can elevate a buyer's adventures. The photos below are just a preview of what'll debut at the Show.

'23 Toyota Tundra by Ironman 4x4

The first of three vehicles on display in booth #61107 is a new Toyota Tundra. A popular and recently redesigned full-size truck, this outdoor-enthusiast-ready pickup gets the full treatment with accessories from Ironman 4x4 including:

• Foam Cell Pro suspension lift kit
• Premium Overland front and rear bumpers.
• Heavy-duty side steps.
• Slide-away manual Tonneau cover.
• Nomad 1300 hard shell rooftop tent.
• 12,000-lb. Monster winch with synthetic rope.
• Compact LED cube light kit.
• Scope 7-in. LED driving lights (combo).
• LED rock lights.
• Powered food-grade water tank (8-gallon capacity).

'23 Toyota RAV4 by Ironman 4x4

More and more people are using crossovers and CUVs to take them on adventures. Because of this, Ironman 4x4 has outfitted a Toyota RAV4 with numerous parts and accessories to show the vehicle's potential as an adventure platform. Ironman 4x4 items include:

• 2-in. ATS suspension lift kit.
• ATS front bumper guard with skid plate.
• ATS rear bumper guard with skid plate.
• ATLAS roof rack cross bars.
• Compact LED cube light kit.
• Scope 7-in. LED driving lights (combo).
• Scope 9-in. LED driving lights (combo).

'23 Ford F-150 By Ironman 4x4

The most popular pickup in the world, the Ford F-Series, is an ideal and versatile platform for both work and play. Ironman 4x4's up-fitted F-150 will highlight the truck's ability to be ready for anything. It is equipped with the following Ironman 4x4 accessories:

• Reaxion suspension lift kit.
• Premium Overland front and rear bumpers.
• RAID rear bumper.
• Heavy-duty side steps.
• "Uber lite" rooftop tent.
• Slide-away electric Tonneau cover.
• Compact LED cube light kit.
• Scope 7-in. LED driving lights (combo).
• LED rock lights.
• Powered food-grade water tank (8-gallon capacity).

Heise LED to Introduce New Ambient Lighting at SEMA

Heise LED Lighting Systems by Metra Electronics is bringing new ambient lighting kits to the SEMA Show. A new 18-piece chasing interior ambient lighting kit, a chasing LED ambient door lighting kit and a chasing LED ambient dash lighting kit will be showcased. Metra will host two SEMA Show booth, including its main Booth #10539, North Hall, while its off-roading and powersports products will be on display at Booth #60031, West Hall.

Heise LED will introduce its:

• Chasing interior ambient lighting kit.
• Chasing LED ambient door lighting kit.
• Chasing LED ambient dash lighting kit

For the complete details, visit the Metra Electronics announcement or visit Booth #10539, North Hall and Booth #60031, West Hall during the SEMA Show.

More product information and details will be available at HeiseLED.com following the event.

Holley's New Market Segment Strategy Takes Center Stage at SEMA 2023

Holley, one of the leaders in the automotive aftermarket industry, is returning to the SEMA Show with a new approach focused on reaching customers in multiple aftermarket segments. With two booth locations, the company is spotlighting a wide array of aftermarket solutions that encompass classic cars and trucks, late model muscle cars and trucks, off-road, European and electric vehicle (EV) applications.

"Holley's 2023 SEMA presence reflects the company's ongoing expansion and evolution to serve a broader set of enthusiast customers," said Matthew Stevenson, president and CEO of Holley. "Off-road, EV, European vehicles and late-model muscle cars are all growing aftermarket segments. SEMA attendees will have an opportunity to see firsthand how we are positioning Holley to capture more of these markets while also bringing innovative products and services to our core group of classic car and truck enthusiasts."

Sniper 2 Takes Center Stage at Holley's Main Booth

The centerpiece of Holley's SEMA showcase is its Sniper 2 electronic fuel injection (EFI) technology. Launched in July 2023, Sniper 2 is the latest offering in the company's large and fast-growing Sniper product line. A self-tuning, easy-to-install EFI conversion for 4-barrel style carburetors, Sniper 2 is a flagship example of Holley's product innovation that allows various types of classic cars to run like modern vehicles.

Other aftermarket solutions on display in Holley's SEMA showcase space include:

• Superchips Pulsar XT wireless Bluetooth tuner, engineered for late-model truck applications, including the '23 Ford Bronco.
• APR turbo with software upgrades, supporting European model vehicles like the Audi S4, S5 and SQ5 models.
• Flowmaster active valve axle-back exhaust is purpose-built for late-model muscle cars, including the '24 Mustang GT.  

SEMA attendees can interact with these solutions and Holley's team of experts by visiting the company's main Booth #22463, Central Hall.

"We continue to evolve and enhance our product strategy to ensure we're meeting the needs of all aftermarket customers," said Sean Crawford, chief product officer, Holley. "We are excited to return to SEMA, not only to showcase our latest offerings but also to engage with attendees and learn more about their needs. This direct feedback is what inspires and guides our team as we work to deliver the next generation of aftermarket innovation."

Holley's EV Solutions on Display in SEMA Future Tech Studio

AEM Performance Electronics, a Holley family brand, will also be on display at SEMA 2023. The company is spotlighting its unique and differentiated offerings at its Booth #24916, Central Hall, in the SEMA Future Tech Studio. Featuring vehicle control units, combined charging units, conversion brackets and accessories and battery management systems, AEM is one of the leaders in EV conversion solutions for hot rod vehicles.

SEMA 2023 will take place at the Las Vegas Convention Center from October 31-November 3, 2023. Attendees can look for a special announcement regarding a high-profile celebrity car build by Holley's Detroit Speed & Engineering business. It will be one of 12 vehicles unveiled during the SEMA Monday Reveal program taking place in Central Hall (Booth #24401, Central Hall, in the SEMA Future Tech Studio) on Monday, October 30 at 5:30 p.m. PDT.

For more Holley company news, click here.

The Wheel Group Announces Major Expansion of SEMA Show Presence

The Wheel Group (TWG), the premier manufacturer and distributor of automotive wheels, tires and vehicle accessories, is pleased to announce that it will be greatly expanding its presence and involvement at the upcoming 2023 SEMA Show to pledge support for the automotive aftermarket industry. SEMA Show attendees can expect to see The Wheel Group and its brands Body Armor 4x4 and Tuff Stuff Overland in two different booths, with nearly two dozen custom vehicle builds on display and activations throughout the SEMA Show.

The Wheel Group is excited to welcome SEMA Show attendees to two official press conferences for exciting vehicle debuts and new product announcements. The first press conference will take place at The Wheel Group Booth #44037, South Hall, on Wednesday, November 1, at 11:30 a.m. PDT and will be followed by a second press conference at the Body Armor 4x4 and Tuff Stuff Overland Booth #58099, West Hall on Wednesday, November 1, at 2 p.m. PDT.

Following these announcements, Tuff Stuff Overland will host an autograph signing with television star and off-road racer Martha Tansy. The Wheel Group will have more than 40 new products on display at the New Product Showcase and 20 custom vehicle builds throughout the show, ranging from overland builds to hand-built hot rods and is a proud sponsor of the SEMA Banquet.

For more information, visit thewheelgroup.com.

The She Shed Collective Creates Space to Showcase and Support Women in Skilled Trades Within the Automotive Industry

Three trailblazing organizations working to bolster women in skilled trades are joining forces to host the 'She Shed Collective' within the largest automotive trade show in the U.S. The She Shed will operate throughout the week of the SEMA Show with hands-on workshops, expert panels, autograph sessions, and an on-site tattoo artist. While creating a space within SEMA Show to build community that encourages and empowers women, the collaboration will showcase how vital and growing tradeswomen are within the automotive industry. Each contributing organization—Girl Gang Garage, The Jessi Combs Foundation, and Real Deal Revolution—has been leading industry growth through their own initiatives for years. 

"If you can see it, you can be it," said Bogi Latiner of Girl Gang Garage. The She Shed will highlight tradeswomen, from professionals to hobbyists, while also showcasing three women-built vehicles. "We want women to walk away energized and inspired knowing that there's space and support for them in the automotive industry," said Theresa Contreras of Real Deal Revolution. "We also want men to recognize the many ways in which they can and do support us." Tradeswomen make up just 2% of automotive tradespeople, but there is plenty of evidence that the number is growing, in part due to the work Girl Gang Garage, The Jessi Combs Foundation and Real Deal Revolution have been doing.

"Women working in the trades are trailblazers growing the industry, and that can be a lonely position to be in," said Dana Wilke of The Jessi Combs Foundation. "We're collaborating to show women that they're not alone, there's someone else who understands them and is there to support them." The She Shed will feature women of all generations, from young rising stars to industry veterans. "Seeing and experiencing the joy and meaning of connection is when people's perception of why it matters is transformed," said Theresa Contreras of Real Deal Revolution.

SEMA Event Details

The She Shed Collective can be found at Booth #24663, Central Hall. The booth will host hands-on workshops, expert panels and autograph sessions throughout the SEMA Show week, including an on-site tattoo artist on Friday. Additionally, a She Shed Collective press conference will be held Tuesday, October 31, at 1:00 p.m. in the booth. An after-hours reception for women in the industry will be held Tuesday, October 31, 6:00-9:00 p.m. PDT at Las Vegas Marriott.

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SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center (LVCC) in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!  

And, it's never too early to start your SEMA Show plan. Create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app. 

By Ashley Reyes

SEMA Show events hosted by SEMA Councils and Networks, will give industry members an opportunity unlike any other to grow their network in their specialized market segment. As the Show approaches, attendees should plan to attend a council or network function to further enhance their professional network. The list of SEMA Council and Network events at the 2023 SEMA Show and RSVP form can be found at this link. 

The dedicated gatherings make it easy to connect with businesses from almost every automotive niche, whether you are involved in hot rods and restoration, truck and off-road, automotive technology, automotive restyling, or wheels and tires. There are also customized events for women in the industry and those aged 39 and under, offering a chance for individuals to grow their network and discover resources for enhancing their careers.  

SEMA Show attendees can benefit from these events by engaging with and learning from others in their market segment--all while celebrating a common passion for the industry and helping to honor the people and businesses that drive the aftermarket forward. Secure your attendance today!

By Ashley Reyes

The SEMA Businesswomen's Network (SBN) All-Female Bronco Build will hit the auction block Friday, October 27 and accept bids until Friday, November 3 at 4:00 p.m. PDT on the eBay Motors website. 

Last year, the SBN embarked on the modification of the '21 Ford® Bronco® Wildtrak that was donated by Ford Motor Company. The project was led by an all-female build team that consisted of SBN members--and is the result of 127 women donating their time and expertise to modify all facets of the build. 

The Bronco will be displayed at the 2023 SEMA Show during the duration of the auction (in the West Hall by the escalator in the front lobby), before being auctioned to benefit the three SEMA Cares partnering children's charities: Austin Hatcher Foundation, Childhelp and Victory Junction.   

The vehicle base offers a 2.7L V6 EcoBoost engine and 10-speed automatic transmission. Upgrades include: 

• Ford Performance EcoBoost power pack performance calibration.   
• ICON Vehicle Dynamics 3-4-in. Lift Stage 8 CDEV (Powered by IIC) suspension system billet.   
• Oracle Lighting brackets and switches. 
• MEK Magnetic products.  
• ICON Alloys Thrust 17-in. x 8.50-in. satin black wheels 
• Milestar Patagonia 37x13.50R17 MT02 tires.  
• Katzkin Seat custom leather seat covers.  
• And many more!   

"The All-Female Bronco Build is not just a culmination of amazing aftermarket products," said SBN Director Nicole Bradle. "It stands as a testament to the varying skillsets that women in this industry offer and the ways that they can come together to teach, learn from and support one another. We are excited that the build will soon have a new home and that the proceeds will benefit a great cause."    

Place a bid or follow the auction when it goes live on the eBay Motors website.  

To learn more about the SBN All-Female Bronco Build, click here.

By SEMA News Editors

CTEK, a leading global brand in battery charging solutions, will exhibit at the 2023 SEMA Show as an official authorized SEMA battery charger sponsor. Sponsor of the SEMA Cruise, the company plans to introduce a SEMA Show limited edition bundle along with celebrity appearances and a special vehicle reveal in the CTEK Booth #23555, Central Hall. As a global leader in the care and maintenance of vehicle batteries, the SEMA Show is the perfect location to showcase its products.  

"We are excited to be back at the SEMA show this year as an authorized battery charger sponsor and once again sponsoring the SEMA Cruise," said Bobbie DuMelle, president for CTEK North America. "The SEMA Show brings excitement to our industry and it's the place to be."  

CTEK will be showing off its iconic CS FREE®, MXS 5.0, PRO25 and more. CTEK encourages SEMA Show attendees to visit Booth #23555, Central Hall of the Las Vegas Convention Center to meet industry icons and check out the latest in battery maintenance.   

Following the interest of last year's unveiling of the famous "Eleanor" build, CTEK will once again bring an iconic vehicle to the Show that hasn't been seen since 2014. The unveiling of "Vicious 2.0" will be held in the CTEK Booth #23555, Central Hall on Tuesday, October 31.  

"We look forward to unveiling Vicious 2.0 in the CTEK booth," said builder Chris Marechal. "She hasn't been seen in public since her accident in 2014 that totaled the vehicle. Since then, we have been working to rebuild her to Vicious 2.0, and we can't wait for the public to see her in person."  

As an officially authorized SEMA battery charger sponsor, the company will be offering a CTEK SEMA Show special bundle at the Show. Quantities are limited and can only be ordered at the event. 

"Nothing can tamper the thrill of a drive or the excitement of getting behind the wheel quite like a dead battery," continued DuMelle. "At CTEK, we aim to educate everyone to ensure their batteries are charged and ready to go wherever and whenever they are. We spend a lot of time educating people on battery management." 

In addition to its booth, CTEK will also sponsor the 2023 SEMA Cruise Presented by CTEK. Taking place on Friday, November 3, immediately following the close of the Show, the SEMA Cruise brings all the vehicles from behind closed doors out into the public to allow the public an opportunity to see and experience the excitement of the custom builds brought to the SEMA Show.   

"The last thing a builder wants is a dead battery heading out to the SEMA Cruise," shared DuMelle. "Our CTEK products can ensure that won't happen." 

Be sure to visit CTEK at the SEMA Show in Booth #23555, Central Hall or visit smartercharger.com for more information. 

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Established in Dalarna, Sweden, CTEK is the leading global brand in vehicle charging solutions.  

CTEK offers products ranging from 12V and 24V battery chargers to charging solutions for electric vehicles. CTEK's E-mobility solutions range from individual EV chargers to larger corporate and commercial installations with multiple charging stations, that require load balancing and integrate seamlessly with monitoring and payment equipment.  

CTEK's products are sold via a carefully selected network of global distributors and retailers: as original equipment; supplied to more than 50 of the world's leading vehicle manufacturers; and through charge point operators, property owners and other organizations/individuals providing EV charging infrastructure. 

CTEK takes pride in its unique culture based on a passion for innovation and a deep commitment to supporting the transition to greener mobility by adhering to industry-leading ESG standards. 

By SEMA News Editors

Submissions are still open for the SEMA Show New Products Showcase, the world's largest display of new automotive aftermarket products and one of the best ways for exhibitors to generate leads and convert sales at the 2023 SEMA Show, October 31-November 3.

All SEMA Show exhibitors qualify to submit one New Products Showcase entry at no cost. Additional products can be entered for $150 each. There is no limit to the number of products a company can submit and no official close date for New Product Showcase entries (learn more and get involved at semashow.com/newproducts).

This year, the Showcase is relocating to the North Hall of the Las Vegas Convention Center for even more expanded visibility and foot traffic. Accessible exclusively to SEMA Showgoers, the New Products Showcase is the top buyer and media destination and serves as a one-stop shop to quickly discover thousands of the hottest products in the industry.

Each new product in the Showcase has a dedicated QR code that attendees can scan and learn more about the part and where the exhibitor is located, so getting involved is a great way to attract buyers to your booth. All New Products Showcase entries receive the added benefit of being featured in SEMA News, listed in the SEMA Show app, and possibly winning a Best New Product award, which will be presented in 18 categories, including electric vehicle (EV) and advanced driver-assistance systems (ADAS), during the official SEMA Show Kickoff Breakfast on Tuesday, October 31.

Attendees looking to get a jump start on their 2023 SEMA Show plan can download the SEMA Show app at semashow.com/app to view new products, find exhibitors and events, get an overview of the floorplan, and much more.

By Laura Pitts

The 2023 SEMA Show, October 31-November 3 in Las Vegas, is gearing up to showcase thousands of the newest automotive performance products from more than 2,200 exhibitors in the Las Vegas Convention Center. Before you hit the Show floor on Tuesday morning, check out the lineup of world-class educational sessions and special events taking place early next week.

Monday, October 30

Electric Vehicles 101, Presented by Legacy EV

9:00 a.m.-4:00 p.m. PDT

Room N252

This course will provide a brand-agnostic and hands-on training opportunity for automotive techs to upskill themselves with a new understanding of electric-vehicle powertrains. Get more details and register here.

Digital Marketing Boot Camp

1:00 p.m.-5:00 p.m. PDT

Room N258

The new Digital Marketing Bootcamp, which will take place Monday afternoon before the Show's official opening, will provide broader access to education for exhibitors and early arrivals. Attendees will learn how to stay ahead of the competition in the ever-changing digital landscape and gain invaluable knowledge with expert instruction by leaders from Kahn Media, Microsoft, Rhino Reviews, Strikepoint Media, (un)Common Logic and Walser Automotive Group. Get more details and register here.

View more SEMA Show educational sessions set for Monday, October 30.

Exhibitor Appreciation Party 

Silver Drive

SEMA Show exhibitors are invited to a special event on Monday, October 30. The special event will feature the coveted SEMA Vehicle Reveal and the SEMA Award Presentation.

Tuesday, October 31

SEMA Show Kickoff Breakfast 

Paradise Event Center in the Westgate Las Vegas Resort & Casino

Before you hit the Show floor, plan to start your SEMA Show experience with the SEMA Show Kickoff Breakfast, Tuesday, October 31, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino. Doors open at 7:00 a.m. and the program begins at 7:30 a.m. PDT. Tickets are available here and get the complete details here.

SEMA Kickoff Party

Zouk Nightclub

Join SEMA Show organizers for the official SEMA Kickoff Party at the premier Las Vegas venue Zouk Nightclub on the evening of Tuesday, October 31, featuring a live performance by G-Eazy. All exhibitors and attendees with valid SEMA Show credentials are invited to enjoy complimentary expedited entry until 1:00 a.m. PDT.

Wednesday, November 1

SEMA Battle of the Builders, Presented by Mothers

Top 12 Finalists Reveal

North Hall, N10967

The SEMA Battle of the Builders, Presented by Mothers, is gearing up to be one of the best to date. The prestigious competition is judged by industry experts, with awards presented to individuals who have demonstrated extreme talent, creativity and craftsmanship in modifying cars, trucks, SUVs, sport compacts and luxury and exotic builds.

Help honor the Top 12 finalists on Wednesday, November 1, 1:30 p.m.-1:50 p.m. PDT, North Hall, N10967.

Thursday, November 2

SEMA General Membership Meeting

Thursday, November 2, 7:30 a.m.-8:30 a.m. PDT

Members Lounge North, N251

SEMA Business Members are invited to join the association for its General Membership Meeting!

Taking place on Thursday, November 2, from 7:30-8:30 a.m. PDT in the LVCC Members Lounge North, Room N251, the meeting will be the first one of its kind hosted at the SEMA Show and will provide SEMA Business Members with an exciting opportunity to network with other like-minded professionals. Members will also learn about their association benefits and services, year-round business solutions and SEMA's latest initiatives. Complimentary refreshments will be provided. 

See the official SEMA Show schedule of events set for the SEMA Show week, including the SEMA Battle of the Builders, SEMA Council and Network events and more.

Friday, November 3 and Saturday, November 4

SEMA Fest

Las Vegas Festival Grounds

Taking place November 3-4 at the Las Vegas Festival Grounds, the first-ever SEMA Fest brings together some of the biggest names in music across the gamut of rock, hip-hop and pop and the hottest automotive brands and their enthusiasts in a large-scale festival format.

In addition to the world-class music programming, the event will feature a full slate of immersive automotive lifestyle events, a consumer marketplace, top-notch drifting events, motorsports competitions, freestyle motocross, BMX demos and more.

Secure your SEMA Fest tickets and find the official lineup, schedule, map and more at semafest.com.

SEMA Fest After-Parties

Zouk Nightclub

Join us for the SEMA Fest official after-parties at Zouk. The Friday, November 3, event will be headlined by Tiësto, while the Saturday, November 4, event will feature Kaskade. All guests with a SEMA Fest ticket will have complimentary expedited entry to these after-party events.

By SEMA News Editors

SEMA Fest, a new two-day festival celebrating motorsports, music and car culture produced by SEMA, is coming to the Las Vegas Festival Grounds, November 3-4.

In addition to two stages featuring 22 musical acts, SEMA Fest attendees will enjoy a variety of unforgettable motorsports entertainment, including demonstrations from Formula DRIFT, Hoonigan and Nitro Circus.

"The SEMA Show is about preserving and promoting car culture, and instilling that passion for cars in younger, more entertainment-oriented generations," said Tom Gattuso, SEMA vice president of events. "SEMA Fest will help us build new audiences that are passionate about the automotive lifestyle."

The festival is the natural evolution of the passion for all things automotive exemplified at the SEMA Show. The Association started to further highlight and share that passion with the enthusiast public in 2011 with the SEMA Cruise, which evolved in 2014 with SEMA Ignited, the official Friday night after-party for the SEMA Show. Now, it's evolving again with this new festival format that celebrates the relationship between motorsports, music and car culture.

Featured attractions include:

• World-class drifting demos by Formula DRIFT teams.
• Extreme motorsports action by Hoonigan.
• Freestyle motocross and BMX Big Air show from Nitro Circus.
• Ride With Us: learn-to-ride motorcycle experience.
• Consumer marketplace with vendors, craft food and more.
• E-Gaming experience and competition by NACL.
• Two festival stages featuring 22 diverse acts over two days showcasing a wide variety of musical genres.

Top performing musical acts aren't the only attraction at SEMA Fest as the motorsports activities will also be major headliners of the festival over the course of two days. Performances include:

Formula DRIFT

Formula DRIFT provides a series for the best professional drifters from around the globe to compete against each other. As the first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting drift fans and car enthusiasts from all walks of life, and established itself as the global leader for the sport.

"Formula DRIFT has been involved in drift demos at SEMA for many years, and we're excited to see it taken to the next level at SEMA Fest, combining some of the most exciting motorsports on the planet with some incredible music acts. It's certainly going to be an unforgettable weekend," said Formula DRIFT President Ryan Sage. 

Formula DRIFT will have the following drivers smoking tires at SEMA Fest: Rome Charpentier, Forrest Wang, Daniel Stuke, Jeff Jones, Trent Beechum, Blake Olsen, Kasey Kohl and Richard Advani.

Hoonigan

Hoonigan is not only bringing the Burnyard back to the SEMA Show, but they will also be throwing down exclusive live Hoonigan shows at SEMA Fest. Don't miss the high-adrenaline mix of burning rubber, flying trucks, speeding cars and breathtaking motorsports action--all headlined by Lia Block and Travis Pastrana. Get ready for a week of tire slaying mayhem with the Hoonigan team.

Nitro Circus

Nitro Circus is bringing its action-packed Freestyle Motocross (FMX) and Bicycle Motocross (BMX) Big Air show featuring stunts and tricks that push riders to their limits to SEMA Fest. Riders performing at SEMA Fest include FMX riders Adam Jones, Jarryd McNeil, Beau Bamburg, Javier Villegas, Keith Sayers and James Carter; and BMX riders Ryan Williams (BMX and Scooter), Aaron Wheelz Fotheringham (Wheelchair), Andy Buckworth, Kurtis Downs, Casey Ervin and Jared Wiedhour.

SEMA Fest will be held November 3-4, at the Las Vegas Festival Grounds, an outdoor venue located along the famed Las Vegas Strip on the southwest corner of Sahara Avenue and Las Vegas Boulevard.

For more information and to purchase tickets, visit semafest.com.

About SEMA Fest

SEMA Fest is an exciting two-day festival celebrating car culture and all things automotive. The event taps into iconic names and brands to create the ultimate automotive playground, filled with cars, trucks, demonstrations, world class music, food and vendors. Featuring two stages with 22 different musical acts over two days--including Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind and Bush-attendees of all ages will be able to see a variety of unforgettable, hi-octane motorsports entertainment, including demonstrations from Formula DRIFT, Hoonigan and Nitro Circus. For more information and to purchase tickets, visit semafest.com.

By SEMA News Editors

As the specialty-equipment market prepares for its annual homecoming at the SEMA Show, October 31-November 3 in Las Vegas, Show organizers have compiled a few essential resources to help attendees plan their experience.

Just visit semashow.com/plan for the latest resources, or view them below.

Download the SEMA Show App

It's the SEMA Show in your pocket! Access the floorplan, a customizable schedule of events, exhibitor lists, new products and feature vehicles, turn-by-turn directions in the Las Vegas Convention Center (LVCC), "What's On Now," a lineup of current happenings and what's coming next, the latest SEMA Show social media posts and much more. Simply search "SEMA Show" in your app store or visit semashow.com/app to download.

Questions? Ask the New SEMA Show Chatbot, Bessie!

SEMA Show's Bessie AI-powered chatbot will complement SEMAShow.com and the SEMA Show mobile app, plus all the on-site collateral, signage and related resources to help attendees maximize their time at the SEMA Show, October 31-November 3, in Las Vegas.

Chatting with Bessie is easy: just download the SEMA Show mobile app, visit SEMAShow.com or look for signage around the SEMA Show campus for the direct text number to access pertinent information right at your fingertips, anytime, anywhere. QR codes will also be placed around the SEMA Show campus, providing convenient access.

Getting to the SEMA Show in Las Vegas

SEMA Showgoers are encouraged to use hotel shuttles to get to and from the SEMA Show in Vegas, as parking will be impacted by construction at the LVCC during the event. Free hotel shuttle service will be available to and from the LVCC and more than 45 hotels. 

The complimentary morning and afternoon hotel shuttles transport Showgoers to-and-from the LVCC and official hotel partners. Shuttles will carry an average of 55 passengers and will be marked with a route number that coordinates with which hotel properties they service.

Wheelchair-accessible transportation is available during hours of operation. For all shuttle inquiries, call 1-866-439-8563.

The Las Vegas Monorail, which will operate extended hours during SEMA week, is another great option, and discounted tickets are available to Showgoers. Purchase your discounted passes at tix.lvmonorail.com/SEMA23 to skip the line and scan your pass from your phone right at the gate. (Paper tickets are also available at ticket vending machines and customer service desks at the station for full price.).

Trains are scheduled every few minutes from 7:00 a.m. to 12:00 a.m. PDT Monday; 7:00 a.m. to 2:00 a.m. PDT Tuesday through Thursday; and 7:00 a.m. to 3:00 a.m. PDT Friday through Sunday, at each of the following sessions: 

• MGM Grand Station
• Horseshoe/Paris Las Vegas Station
• Flamingo/Caesars Palace Station
• Harrah's/The LINQ Station
• Boingo Station at Las Vegas Convention Center
• Westgate Las Vegas Station
• SAHARA Las Vegas Station

View the map of the Las Vegas Monorail.

View more SEMA Show transportation information.

Explore the SEMA Show Floorplan

Tour the campus and learn about the 2,200-plus exhibitors showcasing the latest innovations.

View the 2023 SEMA Show floorplan.

View the SEMA Show Event Schedule

Ensure you know when all the events are taking place so you can attend all SEMA Show activities. For early arrivers, check out the Digital Marketing Bootcamp event and exhibitors, visit the Exhibitor Appreciation Party Monday, October 30.

View the 2023 SEMA Show schedule of events.

RSVP and Secure Tickets for These Events

Some education sessions and events, like the Industry Awards Banquet, require tickets in advance. Make sure to secure your seat!

• SEMA special events.
• I-CAR Collision Repair Training.
• SCRS Repairer Driven Education sessions.
• Tire Industry Association.
• All SEMA Show education sessions.

2023 SEMA Show Preview

Review the can't-miss experiences planned for this year's Show.

Learn more.

Build a Customized SEMA Show Agenda

Create a customized learning plan from 99 education sessions and countless experiences.

View sessions.

Still Need to Register?

It's easy! Get started here. This registration application is to attend, if qualified, AAPEX and the SEMA Show only.

Book Hotel and Travel

Book with confidence. SEMA Show organizers have secured the guaranteed best hotel and travel rates for Las Vegas.

Book now.

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QUESTIONS? Contact SEMA Show organizers at semashow@sema.org or (909) 396-0289.

By Laura Pitts

As the automotive aftermarket prepares for the industry homecoming at the 2023 SEMA Show, October 31-November 3, in Las Vegas, OEMs like Ford EV, Ford Performance Parts & Accessories, Lexus, Nissan and Toyota have been busy gearing up to connect with a projected 160,000 buyers, influencers, dealers and more automotive professionals.

SEMA News has connected with OEM representatives to get the lowdown on what SEMA Show attendees can expect to see at this year's event. Following is a preview of OEMs at the SEMA Show.

Ford EV to Showcase New and Custom Electric Vehicles

• Booth #24629, Central Hall

At the Ford EV Booth #24629 in Central Hall, expect to see a combination of new and custom electric vehicles (EVs) that come together to form Ford's Custom EV Community. The off-road inspired '24 Mustang Mach-E Rally and Sinter-looking Matte Black wrapped '24 F-150 Lightning Platinum Black will be on display together for the first time ever. Ford Performance's SuperVan 4.0 will test the limits on what is possible with full electrification. In addition, custom builds from Ford's incredible EV enthusiasts and charging options, including a home integration system provided by Sunrun, will all be on-site.

"Let us show you another reason why we are 'Built Ford Proud!'" said a Ford EV rep to SEMA News.

Ford Performance Parts & Accessories to Showcase Wheel Wall, Live Vehicle Wrap & More

• Booth #54039, West Hall
• Booth #50010, West Hall Atrium
• Live interactive vehicle wraps, all week, Booth #50010.

Ford Performance Parts & Accessories representatives revealed to SEMA News that SEMA Show attendees can expect an exciting lineup of vehicles with an impressive selection of parts that are available through the Ford Dealer Channel, as well as its eCommerce site, accessories.ford.com in Booth #54039, West Hall. 

Ford Performance Parts & Accessories continues to expand its portfolio of parts and accessories so that customers and enthusiasts alike can personalize their vehicles to fit their needs and hobbies. 

The Ford Performance Parts & Accessories Booth will also feature a wheel wall with some of the OEM's most exciting options, as well as some of its newest crate engines. Attendees will also be able to explore its parts walls, which will give customers the opportunity to view some of our newest accessories. 

Customers will also be able to view interactive live vehicle wraps throughout the week in Booth #50010, West Hall Atrium. 

"This is a new offering by Ford Accessories that we're excited to debut," said a Ford representative.

Lexus to Take Attendees Through Its Off-Road Journey

• Booth #22250, Central Hall 

Lexus will take consumers through its off-road journey rooted in uncharted luxury. The brand will highlight six vehicles, including each generation of the GX, a '22 LX 600 and the latest offerings in the Lexus Associated Accessory Product (AAP) program. Be sure to visit Booth #22250 in Central Hall to see more innovations up close and personal all SEMA Show week!

Nissan North America's Thrill Street to Showcase Off-Road Builds

• Booth #52141, West Hall
• Tuesday, October 31, 3 p.m. PDT, "Meet the Builders" reception.

Nissan North America told SEMA News it will bring several new vehicle builds for its Nissan Thrill Street at the 2023 SEMA Show, Booth #52141, West Hall.

Forsberg Racing recently put the Nissan Frontier off-road concept to the test in the NORRA 500 Baja race. See the high-performance Frontier raced by Chris Forsberg in person at the 2023 SEMA Show.

"Welcome to Nissan Thrill Street at the 2023 SEMA Show, where attendees will be able to see everything from our highest-performing NISMO products for the road to three distinctly different off-road builds, including one high-performance Frontier raced by Chris Forsberg. Come join us for our annual [in-booth] media and influencer 'Meet the Builders' reception on October 31, 3 p.m. PDT, where we'll be serving up beverages and the behind-the-scenes on all of our builds," said Carl Phillips, motorsports manager, parts and accessories marketing and sales for Nissan North America.

Toyota Motor North America's 'Track or Trail' Highlighted by All-New '24 Toyota Tacoma Trailhunter 

• Booth #22200, Central Hall
• Tuesday, October 31, 10 a.m. PDT: Rutledge Wood walkaround and autograph sessions featuring Faye Hadley.

Toyota Motor North America's theme for the 2023 SEMA Show is "Track or Trail, Your Thrill Awaits," which will showcase performance both on- and off-road in Booth #22200, Central Hall. 

Leveraging last year's announcement about Associated Accessory Products (AAP), Toyota will show more about where the company is headed with the integration of many of the top names in the aftermarket. In addition, Trailhunter goes from concept to real life with the introduction of the all-new '24 Toyota Tacoma Trailhunter model. 

From GR sports car for the street, to GR performance for the track, and from the all-new Tacoma to the all-new Land Cruiser and everything in between, Toyota will have something for every enthusiast this year. 

"Every year at the SEMA Show, we get a chance to tap into the imagination to produce some truly amazing vehicle concepts," said Mike Tripp, vice president of Toyota Vehicle Marketing and Communications. "This year, we'll go from track to trail, tapping into the excitement of our GR sports cars, the range of our TRD Pro trucks, and now our new Trailhunter grade with the launch of the all-new '24 Tacoma. And let's not forget the return of the legendary Land Cruiser to the United States. It's going to be a tour-de-force of styling and performance this year, and we can't wait to show the SEMA Show crowd what the Toyota team has cooked up!" 

In addition, analyst and television presenter Rutledge Wood will host a short walkaround on Tuesday, October 31, at 10 a.m. PDT. Then he'll be joined by mechanic Faye Hadley, where fans will get an opportunity to interact and participate in an autograph signing session with the two personalities.

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SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all. Registration is still available online for $120 through the event date. Badge pick-up will be available on-site at the Las Vegas Convention Center in the West Hall for those who register online. Full-service registration (and badge pick-up) will be open in South Hall for those who still need to register. Get started on your road to the 2023 SEMA Show by registering today at SEMAShow.com/register!   

And, create a customized schedule, view the floorplan and exhibitor list, browse education sessions, keynote addresses and other Show-related events with the SEMA app at SEMAShow.com/app. 

By SEMA News Editors

The Society of Collision Repair Specialists (SCRS) has announced the complete lineup of three sessions to be delivered as part of the OEM Collision Repair Technology Summit (Summit), taking place Thursday, November 2, in the Las Vegas Convention Center as part of the 2023 SEMA Show. The first session of the Summit begins at 9:00 a.m. PDT and concludes with this third final session at 1:00 p.m. PDT.

Join the collision repair industry from 1:00 p.m.-2:30 p.m. PDT for the OEM Collision Repair Technology Summit - Session III – Research and validation of calibration solutions. 

Visit bit.ly/RDE2023 to register online for this and related valuable Repairer Driven Education (RDE) sessions, which kick off on Monday, October 30, the day before the Show floor opens, giving early arrivals and exhibitors a chance to participate in these valuable sessions. Interested automotive professionals can choose sessions individually or register for a "Full Series Pass." (More details on registration and additional topics are below).

The OEM Summit offers attendees the opportunity to learn how vehicles, materials, technologies and trends are evolving in ways that will impact repair processes and repair businesses. Collision repair centers have an increasing responsibility for the proper calibration of safety systems on advanced driver-assistance system (ADAS)-equipped vehicles following a repair.

In this session, experts will explore pathways equipment manufacturers are taking to validate their solutions against varying sets of standards and approvals.

Doug Kelly, president, automotive aftermarket at Burke Porter Group, will discuss the evolution of providing calibration solutions and ADAS verification at OEM factories around the world. He will navigate how the lessons from OEM integration have helped to identify opportunities to serve the collision market, and meet unique challenges faced on the shop floor, different from those in the factory.

Jordan Krebs, product manager - alignment and ADAS, Americas of Snap-on Equipment, will join Summit attendees to discuss the process and learnings gained from seeking and receiving OEM approvals from specific manufacturers. The Snap-On Equipment brand John Bean manufactures the TRU-POINT ADAS calibration solution designed to perform recalibration according to the OEM specifications.

Josh McFarlin, president of AirPro Diagnostics, will then detail the process and results of independent testing on the Auggie, a patented mobile device for static recalibrations. McFarlin will focus on the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP) crash imminent braking (CIB) or automatic emergency braking (AEB) along with lane departure warning (LDW) test scenarios on vehicles re-calibrated with their solution.

The tests were performed by FT Techno of America (FTTA), an independent vehicle evaluation company at the Fowlerville Proving Grounds in Michigan. 

Following the presentations, these equipment manufacturers will be joined by a panel of individuals from the collision repair industry familiar with requirements, expectations and challenges in performing OEM-compliant calibrations. 

The panel will include Mike Anderson, president at Collision Advice; Andy Tylka, owner at TAG Auto Group and Midwest ADAS; and Mandy Wynn, national training and support manager at DCR Systems, LLC. 

The Summit also features two additional sessions earlier in the day: Session I: Understanding OEM Insurance, 9:00 a.m. – 10:30 a.m. PDT. This program will feature Andrew Rose, [resident of OnStar Insurance; Mike Slattery, head of insurance for Rivian; and Rob Spencer, president of Toyota Insurance, and vice president of Toyota Motor Credit Corporation (TMCC). The presenters will provide a deep dive into the emerging world of OEM insurance programs and insurance products designed and underwritten to deliver unique coverage to complement their vehicles and positively impact the consumer experience during the claims and repair process.

In addition, Session II: North American Automotive Material Outlook and Implications to Collision Repair, 11:00 a.m.-12:30 p.m. PDT, will be led by Abey Abraham, principal, automotive and materials at Ducker Carlisle and Bertrand Rakoto, director, strategic intelligence at Ducker Carlisle.

The Ducker Carlisle team will outline research on the expected metallic and non-metallic material strategies that collision repair facilities will encounter.

Professionals in the collision repair industry will need to contend with an increased transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs) and alternate fuels, leading to dynamic changes in the material makeup of vehicles, including more advanced grades of steel and various types of aluminum, magnesium and composites.

Following the presentation, Abraham and Rakoto will introduce Dan Black, senior manager, service engineering-collision at Rivian and Matthew Pitta, body repair technical manager at Lucid Motors, to discuss material selections in their models and essential details the industry will need to understand when repairing those vehicles.

Be sure to register online for this and related valuable RDE sessions at the 2023 SEMA Show by visiting bit.ly/RDE2023 today! 

Interested automotive professionals can choose sessions individually or register for a Full Series Pass, which gives attendees the greatest flexibility and best value as an "all-access" pass to every SCRS educational offering, including entry to the IDEAS Collide Showcase (Monday, October 30), one regular session in each available RDE time slot (Tuesday, October 31/Wednesday, November 1), all three sessions of the OEM Collision Repair Technology Summit (Thursday, November 2) and one (1) ticket to the SCRS Sky Villa Afterparty (Thursday, November 2 night).

The 2023 OEM Collision Repair Technology Summit is made possible with additional support from AirPro Diagnostics, BASF Automotive Refinish, Car-O-Liner, CCC Intelligent Solutions, Enterprise Rent-A-Car, Reliable Automotive Equipment Inc., Toyota Motor North America and SEMA.