Selling to car dealers is not an easy proposition. It takes more than installing a few accessories on a vehicle and walking cold into a dealership to make a sale and build a long-lasting, value-based relationship.
In the ensuing years, TCIA focused on expanding its membership and services, including producing trade shows focused on the truck cap and light-truck accessory market. As the industry continued to evolve, and to better define its members’ interest in all aspects of light-truck accessories, the organization’s name was changed in 1992 to the Truck Cap & Accessory Association (TCAA).
By definition, a trade association is an organization established to operate within a specific industry and engage in various activities such as educational programming, legislative advocacy, trade shows and conferences, networking and other undertakings, all for the benefit of its members. Sound familiar? It should, because all of those things are at the heart of SEMA’s mission.