Member News

Post on: 03/01/2014 - 1:35pm

By John Chapin

Manufacturers Representative Network (MRN) - SEMA CouncilAfter more than 26 years as a successful salesperson, here is what I know to be true
about sales.

Lesson #1: If you’re looking for a 9 to 5 job with safety and security, sales is not for you. Sales really is the hardest high-paying work or the easiest low-paying work. Top salespeople are extremely hard workers; they get in early, stay late, and most work on weekends. Top salespeople go above and beyond, answer their phones off-hours and are always ready to respond at a moment’s notice.

Post on: 03/01/2014 - 1:22pm

Emerging Trends and Technology Network (ETTN) - SEMA CouncilBy Regis Finn

The word “blog” originates from the word “weblog” (web log). In its simplest form, you can look at it as a digital online journal or a diary, but it can directly affect how high your webpage ranks. Here are some key points to keep in mind when writing blogs...

Post on: 03/01/2014 - 11:48am

The term “engaging the customer” has been diluted with attention, but it’s more than a buzzword or concept; it’s the most important activity in a business. The definition of engage is “to bind by a promise.” Real engagement is about commitments and obligations. Interesting that Webster’s Dictionary defines engagement as “an arrangement to go somewhere”—to go somewhere like a business, a service outlet or a place to buy products.

Post on: 03/01/2014 - 11:28am

Professional Restylers Organization (PRO) - SEMA CouncilEach year at the SEMA Show, members of the Professional Restylers Organization (PRO) staff a booth, host a reception and hold an open membership meeting. These activities give members a chance to connect with each other as well as share information about the benefits of council membership with Show attendees who are not a part of the group. When new members do join, council leadership does its best to help them get plugged in.

Post on: 03/01/2014 - 10:00am

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilThe Motorsports Parts Manufacturers Council (MPMC) made the most of the Performance Racing Industry (PRI) Show in Indianapolis during December, gathering together some of the motorsports industry’s leading manufacturers. The day before the show officially opened, attendees had the opportunity to meet face to face with MPMC-member manufacturers for an education day packed with workshops on installations, new products, marketing, selling techniques and tips for running a successful high-performance business.

Post on: 03/01/2014 - 9:46am

Light Truck Accessory Alliance (LTAA) - SEMA CouncilFor decades, the Light Truck Accessory Alliance (LTAA) and its forerunners have been sources of information, connections and advocacy for aftermarket professionals in the light-truck and off-road segments. LTAA leadership recently identified a new approach and focus to better serve the membership and industry as a whole. With this new clarity of structure and activity, LTAA is poised to be of even greater value to the aftermarket in the coming years.

Post on: 03/01/2014 - 9:19am

By Todd Ryden

Hot Rod Industry Alliance (HRIA) - SEMA CouncilMuch of the country is past the point of dealing with cold, damp, wintery weather, which means that we’re all getting a little antsy to fire up our hot rods. Most big cities in the snow-belt offer a couple of indoor shows and even swap meets to break up the winter storage blues, but that just fuels the fire of what we’re missing out on due to a choice of regional residence.

What really fans the fire of not being able to drive our rods several months out of the year is reading about the shows, races and events taking place in the fair-weather states...

Post on: 03/01/2014 - 9:01am

Automotive Restoration Market Organization (ARMO) - SEMA CouncilThe Automotive Restoration Market Organization (ARMO) Hot Product Showcase will take place April 24–26, once again at the Spring Carlisle Collector Car Swap Meet, Corral & Auction in Carlisle, Pennsylvania. This event is an opportunity for ARMO members to display one or more products in front of one of the single largest gatherings of automotive restoration enthusiasts in the world.

In addition to the products being placed on display in the Hot Products tent, a professional photographer will shoot each one. The photos will be available to the manufacturers and will also be used in a slideshow at the...

Post on: 03/01/2014 - 8:58am

SEMA Scholarships CommitteeYou’ve mulled it over with management. It’s consistently on the agenda at meetings. And you know that even—especially—small- and medium-sized companies are already reaping huge rewards. In fact, you’ve been contemplating creating a program for months—even years.

But you’ve yet to actually take the next step and start an internship program at your organization.

Post on: 03/01/2014 - 8:49am

The SEMA Show Young Executives Network (YEN) Fellowship is a benefit available to SEMA-member company employees under the age of 40. In particular, the fellowship program demonstrates SEMA’s commitment to recognizing and developing talent among the next generation of specialty-equipment professionals. Fellowship participants are given the chance to attend the SEMA Show with travel expenses paid and receive hands-on experience by participating in a variety of events geared toward developing business skills and expanding professional networks.

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