Member News

Post on: 07/01/2013 - 11:50am

Manufacturers Representative Network (MRN) - SEMA CouncilBy now you have likely heard about the SEMA Data Co-op (SDC), which officially launched its full production system April 1 after a year-long beta phase. Open to all suppliers and receivers, this information repository makes the development, safe storage and universal export of industry product data simple and affordable for all members. It makes updating and maintaining information easy for suppliers and is a source of multiple brands of product data in standard or customized formats for customers.

More than 340 companies have joined the SDC since its launch, and membership is still growing at a rapid pace. Whether you already have a system in place to organize your data or need a little help getting started, the SDC is right for you. It may sound a little intimidating at first, but an expert help desk ensures that live training and technical assistance are available if you get stuck.

Post on: 07/01/2013 - 11:25am

Motorsports Parts Manufacturers Council (MPMC) - SEMA CouncilEarlier this year, the Motorsports Parts Manufacturers Council (MPMC) and Performance Racing Industry (PRI) announced a new education program for the 2013 PRI Show in Indianapolis. Patterned directly after the already successful Hot Rod Industry Alliance Education Day for the hot rod segment, MPMC Education Day will feature 15 MPMC-member manufacturers presenting one-hour seminars to the buyers and race teams attending the PRI Show.

“Many of the industry’s most recognizable manufacturers will offer face-to-face workshops on installations, new products, marketing, selling techniques and tips for running a business serving the high-performance industry,” said MPMC Chairman Vic Wood of Hedman. “Not only does this event provide an unparalleled educational experience, but it also allows attendees the opportunity to network and build relationships with industry leaders and peers. “

Post on: 07/01/2013 - 11:04am

Light Truck Accessory Alliance (LTAA) - SEMA CouncilThe 2013 Carlisle Truck Nationals will once again be home to the Light Truck Accessory Alliance (LTAA) New Product Showcase on August 2–3, 2013. The New Product Showcase is recognized as a valuable benefit by an increasing number of LTAA-member companies. Participation has grown from 17 companies and 32 products at the inaugural event in 2010 to 27 companies and 52 products in 2012.

“It’s a tremendous value,” said Melanie White, chair of LTAA and vice president of Hellwig Products. “The Carlisle Truck Nationals is one of the largest light-truck enthusiast gatherings in the country. The Showcase provides LTAA-member companies with the opportunity to put their products in front of the very folks who might use them, without even being there. In this day of online everything, there’s still nothing better to a consumer than touching, feeling and seeing shiny or go-fast things in person.”

Post on: 07/01/2013 - 10:57am

The SEMA Young Executives Network (YEN) is helping young entrepreneurs by announcing the first-ever “SEMA Launch Pad” competition. This new competition offers executive-level innovators under the age of 40 a platform to showcase their business plans for marketing new automotive products or services.

Five finalists will have their business plans reviewed by industry leaders at the 2013 SEMA Show in Las Vegas in front of a live audience. The winning company will be awarded an array of prizes, including a 10x10-ft. booth at the 2014 SEMA Show, an ad in Hot Rod or 4-Wheel & Off-Road magazine, a Family Events sponsorship, web design, graphic design and PR consultation packages and much more. Even entrants who don’t win may be promoted to thousands of industry professionals curious to learn more about their innovative products or services.

Post on: 07/01/2013 - 10:45am

Hot Rod Industry Alliance (HRIA) - SEMA CouncilSummer brings the sights and sounds of hot rods to the streets for cruise nights and weekend events. For the Hot Rod Industry Alliance (HRIA), every other summer marks the beginning for a new chairman and chair-elect. This year, the group can thank Rick Love of Vintage Air for the outstanding leadership and goals he established as chair and welcome Del Austin and John McLeod as chair and chair-elect respectively.

Austin and McLeod are getting behind the wheel of a Select Committee on the move. Austin will be steering the committee through the many challenges that the industry is facing, including legislation issues, investigating counterfeit and inferior hot-rod products and providing information to help HRIA members grow their businesses.

Post on: 07/01/2013 - 10:33am

SEMA Scholarships CommitteePatrick Hill’s father Jim was the head of marketing and public relations for Crane Cams for nearly 40 years, so Patrick got to know many of the automotive editors, writers and advertising folks his dad worked with. The aftermarket magazine business appealed to the younger Hill—especially the relationships and camaraderie—and he knew that he wanted to make a career there.

Patrick’s dad encouraged him to learn about cars and performance parts, and other industry professionals he encountered also mentored him. While Patrick was attending college—first at Daytona Beach Community College and then at the University of Central Florida (UCF)—Bill Holland, a long-time SEMA member and owner of Holland Communications, strongly suggested he apply for a SEMA scholarship. Patrick received a scholarship award and ultimately earned his bachelor’s degree in 2004. We spoke with him about his experiences and his advice for others.

Post on: 07/01/2013 - 10:19am

Not Just Another Woman in the Industry…

It wasn’t long ago that when a male called a business to get his questions answered regarding automotive performance products and he heard a female voice on the other end, his attitude and the tone in his voice would shift to “she has no idea” and he would say, “Just have one of your guys give me a call about this.”

For many of us, it has been a tough and long road to find the right balance of confidence, knowledge, professionalism and respect. Although we never wanted to be “one of the guys,” we’ve worked hard for acceptance, appreciation and respect. Our passion for our industry and its advancement is what has driven us to make meaningful contributions.

Post on: 07/01/2013 - 10:06am

William Blake is quoted as saying, “Execution is the chariot of genius.” Today we often quote Nike’s slogan: “Just Do It.” One of my favorite quotes goes like this, “When all was said and done, more was said than done.” These three quotes/slogans share a common thread—the idea that thoughts should lead to actions. Of course, activity is often confused with productivity.

Productivity is measured; it’s usually planned in advance with intervals that measure progress. Because my primary business is marketing and my primary involvement with SEMA is the Wheel & Tire Council (WTC), this article will discuss a few simple techniques about marketing wheels and performance tires. I’ve recently witnessed two retailers re-focus and re-target their businesses. One is a significant countrywide retailer whose primary business focus is performance tires and wheels; the other is a tire retailer that rarely sells wheels. Here’s what they did.

Post on: 07/01/2013 - 10:01am

Automotive Restoration Market Organization (ARMO) - SEMA CouncilThe ARMO New Product Showcase became the ARMO “Hot” Product Showcase for 2013, and the simple name change paid immediate dividends in terms of participation. A record 71 products from 32 ARMO companies were on display at the event, which was held at Spring Carlisle April 25–27.

“Everyone likes to see new products,” said ARMO Chairman Alex Tainsh. “But our overall participation from year to year was always dependent on which companies actually had a ‘new’ product. So we decided to change the name for 2013 to ‘Hot’ products. Instead of restricting a company to new stuff, we basically said: ‘Send us whatever it is you want to push; whatever is hot.’ It appears that the plan worked because we had record participation, and the products were as cool as ever.”

Post on: 07/01/2013 - 9:30am

Emerging Trends and Technology Network (ETTN) - SEMA CouncilWelcome to the Emerging Trends and Technology Network (ETTN), SEMA’s newest network, which is an evolution of the Street Performance Council (SPC) and even earlier Sport Compact Council.

In recent times, the SPC experienced success on the cutting edge of emerging trends and technology and often led the way for other SEMA councils and member companies. While this proved to be of great value to members, it was not easy to draw an intuitive connection with the council’s name and mission. “Street performance” was just too broad, and the council was more narrowly focused on exploring cutting-edge technology. Therefore, it made sense to change the name from SPC to ETTN and reboot.