Member News

Post on: 10/26/2011 - 11:31am

Hot Rod Industry Alliance (HRIA) - SEMA CouncilHot Rod Alley may be one of the smaller sections of the annual SEMA Show, but it is also one of the oldest. A trip through Hot Rod Alley reveals innovations, products and history that have been the foundation for many of the other areas of the Show.

The hot-rod market looks to make a big rebound in 2012, as seen by the variety of new products that will be featured in this area. According to SEMA research reports, the number of unique buyers indicating an interest in the hot-rod market has increased 54% over the same period in 2010. There is also a renewed interest hot rods among a younger audience, with nearly half of the hot-rod enthusiasts at the Show under the age of 41.