Attendees of the 2014 SEMA Show experienced the association’s membership offerings firsthand at SEMA Central, with many even joining on-site. A common question from these new members was “Now what?” Figuring out how to gain the most from association membership can be tricky at first, but there are a few easy ways to get started and a team of people eager to help. Whatever the niche and scope of a company, these instruments can accelerate your business for no added cost.
The graying of the automotive specialty-equipment market is a theme that is currently receiving attention from SEMA’s Board of Directors, and Chair-Elect Doug Evans is especially passionate about the topic. He believes that there are two important reasons to pull young people into the industry: cultivating a new generation of consumer and ensuring the future success of the market.
The Young Executives Network (YEN) will maintain a strong presence at the SEMA Show in 2014, but some of the events that have become staples for members will have a new look. Each of the main initiatives geared toward young professionals will include a networking component, so members are encouraged to make plans early to join the festivities and meet with peers.
The annual Speed Networking Breakfast is open to all SEMA members and is one of the best opportunities to meet peers, prospects, vendor associates and valuable contacts in one setting. Meet more than a dozen new contacts in a fast-paced environment that is structured to keep the introductions flowing.
Building on the success of the sold-out 2013 Rep Technology Roundtable, SEMA’s Manufacturers’ Representative Network (MRN) will again host a collection of business-critical discussions moderated by industry thought leaders on November 2, 2014, from 3:30 p.m.–6:00 p.m. at the Westgate Las Vegas Resort & Casino (formerly the LVH), Ballrooms D–E. Through intimate roundtable discussions, attendees will have the opportunity ask questions and receive practical solutions that address real-world issues. 2014 topics include:
SEMA’s Emerging Trends & Technology Network (ETTN) will take a more active role at this year’s SEMA Show. Network members were encouraged to attend the Young Executives Network reception last year, but the networks will collaborate for a joint event in 2014.
The evening reception will run from 5:00 p.m.–7:30 p.m. on Tuesday, November 4, in Ballroom C of the Westgate Las Vegas Resort & Casino (formerly the LVH) and will offer an ideal opportunity for new or prospective members to learn more about the focus and goals of the groups from volunteer leaders and veteran members.
As SEMA Show attendees walk through South Hall during Show week, the creativity of the Wheel & Tire Council’s (WTC) members will be evident. In 2014, WTC will host a few main attractions for members of the segment, including a general membership meeting, a seminar and the industry awards reception. These events will ensure that members stay up to date with important developments in the council and in the industry as a whole.
The Professional Restylers Organization (PRO) hosted its annual long-range planning meeting this past summer at the SEMA Garage Industry Innovations Center in Diamond Bar, California. The meeting was scheduled to coincide with the SEMA Garage open house and the annual Installation Gala, and members of the PRO select committee and a number of at-large members met and discussed issues, challenges and opportunities affecting restylers and accessory manufacturers.
The fall and winter months are busy for members of SEMA’s Motorsports Parts Manufacturers Council (MPMC), as many exhibit at both the SEMA Show in Las Vegas and the Performance Racing Industry (PRI) Show in Indianapolis. These shows represent two of the biggest weeks of the year for MPMC members. Though much of the council’s focus is placed on preparing a lineup of events for the December PRI Show, MPMC will also power two seminars at the 2014 SEMA Show. Eugene Zelek Jr., co-chair of the antitrust and trade regulation group for Freeborn & Peters LLP, has designed these back-to-back sessions to help members navigate the ins and outs of pricing policies.