FOR IMMEDIATE RELEASE
October 31, 2019
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Editor's note: An image for this press release is available here.
Suggested caption: SEMA's new Retail Landscape Report shows that most automotive specialty-equipment retailers are doing well, with 83% percent reporting stable or growing sales in recent years.
-- New SEMA Market Research Provides Insight into the State of
The Internet and ecommerce is becoming a normal part of the retail business, with many specialty automotive retailers selling products online or using the Internet to advertise and promote their businesses. However, retailers surveyed report that most 2018 sales were made through in-store purchases and believe that offering personalized advice to their customers is the key to helping them succeed in the future.
“The SEMA Retail Landscape Report shows that the heavily publicized death of traditional retail is greatly exaggerated,” said Gavin Knapp, SEMA Director of Market Research. “The positive news is that most retailers in our industry are doing well. While the Internet and ecommerce has impacted their businesses, savvy retailers are learning how to incorporate online sales into the mix and finding great success.”
For specialty-automotive retailers who find opportunity online, 54% sell products through their company’s website and 39% sell their products through an online marketplace such as Amazon, eBay, and Walmart.
The web and social media are vital for marketing with 81% of retailers using social media to market their business. Facebook and Instagram are the main, but by no means the only, platforms used while 71% of specialty auto retailers use their company’s website to advertise the business.
To learn more about the state of retail in the specialty automotive aftermarket and find insights that can help your business, download the “SEMA Retail Landscape Report” for free today at www.sema.org/research.
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $44.6 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.