SEMA SHOW EDUCATION EXPANDS TO THE SHOW FLOOR, REWARDS POWER USERS

FOR IMMEDIATE RELEASE

October 29, 2019

For media inquiries, contact:

Juan Torres 909-978-6722 | juant@sema.org

Editor's note: An image for this press release is available here.

Suggested caption: DUB co-founder and entrepreneur Myles Kovacs will conduct interviews on the SEMA Education STAGE, a new 2019 SEMA Show feature where Showgoers will be able to hear from leading experts.

SEMA SHOW EDUCATION EXPANDS TO THE SHOW FLOOR, REWARDS POWER USERS

-- Program rewards and encourages Showgoers to attend multiple sessions --

-- New STAGE makes it easier than ever for Showgoers to hear from industry leaders and experts --

DIAMOND BAR, Calif. (Oct. 29, 2019) – The 2019 SEMA Show Education program includes more than 100 seminars designed to help business owners and industry professionals be more competitive and knowledgeable about how to succeed in the $45 billion automotive aftermarket. Back by popular demand are free professional headshots for all Showgoers and Power User cards that reward those attending three or more seminars. A new feature is the the SEMA Education STAGE, where Showgoers will be able to hear from leading experts without leaving the Show floor.

“SEMA Showgoers and their business will benefit from hearing unfiltered, candid insights from business experts and their peers in the industry,” said Zane Clark, SEMA Senior Director of Education. “The seminars are a great resource in helping Show attendees translate the innovation found on the trade show floor to success back in the office.”

Among the features of this year’s SEMA Show Education program:

  • The STAGE, featuring DUB Co-Founder and entrepreneur Myles Kovacs. With interviews hosted multiple times daily, Kovacs will join top industry professionals and personalities as they participate in intimate conversations that will inspire, motivate and cultivate. Produced in partnership with SEMA’s Wheel & Tire Council (WTC), the STAGE will address topics such as wheel and tire trends, best practices, marketing and sales.
  • Free professional headshots to all attendees and exhibitors. Headshots will be taken Nov. 5-8. At the STAGE, where Showgoers will have the opportunity to quickly touch up their photo and have it emailed to them right away. It’s recommended that participants come prepared and dress professionally.
  • The QUAD. At the QUAD, across from the SEMA Members Lounge - North (N251), Showgoers can pick up their Power User Card, earn free SEMA swag, attend educational seminars and learn about career opportunities. To become an Education Power User, Showgoers are required to attend three seminars, where they will receive a card-hole punch from a room ambassador. Once all three seminars are attended, they can return to the QUAD to pick up their limited-edition SEMA swag.  
  • New retail learning track: Retail Next. Focusing on the market segment’s critical and ever-evolving role in the automotive distribution channel, Retail Next seminars will provide attendees with practical solutions addressing increased competition, financial management and the path to purchase.
  • Women Driven learning track. Powered by the SEMA Businesswomen's Network (SBN), the seminars are aimed at building a community of female professionals and allies who can learn from one another’s experiences by highlighting issues that women currently face in their careers and the skills critical for their success.

Also available are learning tracks on tires and collision repair that are created through a partnership with the Society of Collision Repair Specialists (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Tire Industry Association (TIA).

"The SEMA Show is the only place where can you take part in such a valuable and comprehensive learning experience, taught by industry leaders and business experts from all over the world,” said Tom Gattuso, SEMA Vice President of Events. “The seminars are open to all Showgoers with credentials, and most education seminars are available free of charge.”

To view the entire 2019 SEMA Show Education program, which begins the day before the official opening of the SEMA Show, visit www.semashow.com/education.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.

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