Editor's note: Images for this press release are available:
C.D. Hylton High School (photo credit: Chris Cervenka Photography) Comstock High School (photo credit: Beam Photography) R.L. Turner High School (photo credit: Collins Bros Jeep and Made Brand Studio) Santa Fe Early College Opportunities (photo credit: Gerry Ruelas Photography) Santa Ynez Valley Union High School (photo credit: SEMA)
STUDENT JEEP BUILDS BRING MORE THAN $130K AT AUCTION -- Proceeds will help expand SEMA’s High School Vehicle Build Program to include 10 schools next year --
DIAMOND BAR, Calif. (Aug. 12, 2019) – Five Jeep Wranglers customized by students as part of this year’s SEMA High School Build Program have been sold for a combined $127,000. The funds will be used by SEMA to provide another build opportunity to the same five schools and partner with five additional schools next year.
“We are thrilled by the results of the auctions and moved by how much the automotive community continues to support this program,” said Zane Clark, SEMA Senior Director of Education. “Thanks to this support we are now looking to expand the program to include 10 schools next year, giving more students throughout the country an opportunity to take part in a hands-on vehicle build experience.”
Each of the five high schools received a Jeep Wrangler in early February 2019 to customize using donated aftermarket products from partnering sponsor companies. Upon completion the Jeeps were auctioned during SEMA Week of Customs by program partner Bring a Trailer Auction Site.
Results for each auction are:
Bring a Trailer donated 100% of their buyers fees of $6,350 to bring the total earnings to $133,350.
“We at Bring a Trailer were very excited to partner again with SEMA to auction these special custom Jeeps,” said Randy Nonnenberg, Bring a Trailer Co-founder & CEO. “Young enthusiasts are key to the future of the automotive hobby, and we applaud SEMA for furthering their investment in this program and these students. We are very happy to again be donating our entire 5% auction fees on these Jeeps to the same great cause."
“We are grateful to all of the sponsors who have made this program possible,” Clark said. “To expand from a one-vehicle pilot program last year to 10 builds in our third year speaks volumes of our sponsors and their commitment to fostering the future generation of our industry.”
About SEMA SEMA, the Specialty Equipment Market Association founded in 1963, represents the $44.6 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.
About Bring a Trailer Bring a Trailer was founded in 2007 to find and discuss the best rare, unique and collectible vehicles offered for sale. Over 20,000 vehicles have been auctioned on Bring a Trailer since its auction format debuted in 2014, with more being added every week. Site staff curate the mix to offer only the best and most interesting cars in a unique, usable and community-oriented platform. Sellers can speak directly with bidders, answering questions and sharing photos. Sellers pay a flat $99 with additional services like professional on-site photography and premium exposure. BaT Auctions have revolutionized collector vehicle auctions with an online sell-through rate of 75%.