Go Behind-the-Scenes of the World’s Premier Automotive Event in SEMA: Battle of the Builders on the MotorTrend App and MotorTrend TV Network

FOR IMMEDIATE RELEASE
December 12, 2018

For media inquiries, contact:
Juan Torres 909-978-6722 | juant@sema.org

 

GO BEHIND-THE-SCENES OF THE WORLD’S PREMIER AUTOMOTIVE EVENT IN SEMA: BATTLE OF THE BUILDERS
ON THE MOTORTREND APP AND MOTORTREND TV NETWORK

-- The all-new one-hour special premieres Monday, January 7, 2019, at 10 PM ET/PT exclusively
on the MotorTrend
App and MotorTrend Network --

DIAMOND BAR, Calif. & SILVER SPRING, Md. (Dec. 12, 2018) – Get a rare inside look at SEMA Show 2018, the world’s leading automotive event, in the all new SEMA: Battle of the Builders premiering Monday, January 7, 2019, at 10 PM ET/PT exclusively on the MotorTrend TV Network and MotorTrend App. Hosted by Tanner Foust and Adrienne “AJ” Janic, the one-hour special takes audiences behind-the-scenes of SEMA Show, provides an up-close look at some of the top vehicles on site, and delivers exclusive interviews with the automotive industry’s leading experts and builders as they share personal stories about their journey to SEMA Show 2018.

The Battle of the Builders competition celebrates the amazing craftsmanship and talents of people who create and build some of the most unique cars in the world as judged by industry authorities RJ De Vera from Meguiar’s, David Freiburger from MotorTrend’s Roadkill and Fred Williams from MotorTrend’s Dirt Every Day.

In addition to the competition, the SEMA: Battle of the Builders program includes features on SEMA’s expanded Young Guns regional program. Young Guns provided 14 up-and-coming builders (age 27 and younger) the opportunity to showcase their cars and talents at the 2018 SEMA Show. Winners from throughout the country were awarded an all-expenses paid trip to SEMA, transportation of the winner’s vehicle, a designated feature spot, and entry into the Battle of the Builders competition.

A cast of social media influencers also contributed to SEMA: Battle of the Builders, including Sarah Raegan Greenwood (Sarah-n-Tuned); Emelia Hartford (@ms.emelia); Jack Milne (DURTYMAX, JACK); Chris Petruccio (Krispy Media); Chris Steinbacher (B is to Build); and Dustin Williams (@dustinw).

SEMA: Battle of the Builders premieres Monday, January 7, 2019, at 10 PM ET/PT on the MotorTrend TV Network and MotorTrend App.

SEMA: Battle of the Builders is produced for MotorTrend by Brentwood Communications International Inc. (BCII). For BCII, Bud Brutsman is executive producer. For the MotorTrend TV Network, David Lee is executive producer and Robert S. Scanlon is president. Alex Wellen is global president and general manager of MotorTrend Group.

About MotorTrend Group
MotorTrend Group is the largest automotive media company in the world, bringing together Discovery’s fast-growing MotorTrend Network, formerly Velocity, and a vast automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses television’s #1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend app, the only auto-dedicated subscription video-on-demand service.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289. 

###

Rate this article: 
2
Average: 2 (1 vote)