FOR IMMEDIATE RELEASE
September 14, 2018
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HOONIGAN CREATES BRAND-NEW SEMA SHOW ACTIVATION
DIAMOND BAR, Calif. (Sept. 14) – Hoonigan is bringing its wildly-popular brand of automotive mayhem to the 2018 SEMA Show. The “SEMA of Shred” will transform Booth 62109, located outside of the South Hall near Paradise Avenue and Convention Center Way, into a faithful recreation of Hoonigan’s iconic Donut Garage yard. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond, gaming simulators, the infamous ScumBug build among others, and the brand’s signature antics consisting of burnouts, donuts, massive hucks, and more.
“With 80% of their audience between 13-34 years old, Hoonigan is connecting the industry with an important demographic,” said Peter MacGillivray, SEMA VP of events and business development. “We’re excited to welcome them to the 2018 SEMA Show, as they bring a new, fresh approach to the automotive aftermarket and represent a valuable, difficult-to-reach audience.”
SEMA Showgoers will be able to witness, learn and interact with the activities by visiting Booth 62109. Consumers need not attend the trade-only SEMA Show, as they can watch all the action on Hoonigan’s Twitch channel (twitch.tv/hoonigan Channel ID: 214338593) and on Hoonigan’s Daily Transmission YouTube show. Hoonigan will bring viewers behind-the-scenes footage and exclusive access to the SEMA Show through two live daily shows on Twitch and edited YouTube segments.
The 2018 SEMA Show takes place Oct. 30-Nov. 2, 2018, in Las Vegas, NV. The trade-only event brings manufacturers of automotive parts and accessories together with buyers from all over the world. To learn more about the Hoonigan activities at the SEMA Show, or about other SEMA Show activities, visit www.semashow.com or follow SEMA Show on Facebook, Twitter or Instagram.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.