Resources for ETTN Members

SEMA Member News—March 2018

Resources for ETTN Members

By Jenny Galvan

  The specialty-equipment market is experiencing an unprecedented, disruptive trend with the rapid adoption of Advanced Driver Assistance Systems and Connected Vehicle Technologies. The SEMA Advanced Vehicle Technology Opportunity Study highlights several of those technologies.

The Emerging Trends & Technology Network (ETTN) is always searching for new ways to keep its members informed about current research and trends in the marketplace. Here are a few resources that technology enthusiasts may appreciate.

“SEMA Advanced Vehicle Technology Opportunity Study”

The “SEMA Advanced Vehicle Technology Opportunity Study” details the retrofit opportunities for Advanced Vehicle Technologies (AVT), which include Advanced Driver Assistance Systems (ADAS) and Connected Vehicle Technologies. While the technologies are becoming common on new vehicles, SEMA researchers developed the analysis to help SEMA members understand a new path of opportunity to develop and sell those products for vehicles not originally equipped with the technology. The study can be used as a resource to guide product and service planning and entry strategies into a burgeoning market.

The developing growth potential for the AVT market is predicted to increase from $977 million to $1.5 billion between now and 2021—a 9.1% annual compound growth rate. With the technological changes happening in the automotive market, those systems represent a significant new opportunity developing in the marketplace.

For more detailed information about the findings, download the complete study at It is available along with other reports for free to SEMA members.

Design Validation Resource Guide

In conjunction with the SEMA Garage, ETTN has developed the Design Validation Resource Guide. The guide is intended to help manufacturers connect with companies capable of testing and validating products or software.

To view the Design Validation Resource Guide, visit

About ETTN

ETTN is a community dedicated to identifying emerging trends within the automotive aftermarket industry. ETTN is geared toward engineering and technical professionals in the automotive aftermarket industry; however, other professionals are welcome to join as well. There is no cost for employees of SEMA-member companies to join the network.

Benefits of membership include:

  • ETTN Motorsports Tech Roundtables
  • ETTN SEMA Show Networking Events
  • Education Seminars and Professional Development Throughout the Year
  • ETTN Design Validation Resource Guide

The Mission of ETTN

ETTN members seek to identify, understand and communicate emerging trends and technologies to help members and their companies improve. The network accomplishes that by:

  • Building and fostering a community of like-minded members who share an interest in learning and gaining competitive advantages to help their businesses improve. The community may extend beyond the automotive aftermarket, enabling collaboration and learning from examples beyond a familiar niche.
  • Answering questions such as: Is the new technology important enough to warrant a closer look by you or your company?
  • Does it make sense for your company to invest in this technology? What is this newer technology replacing, and why should you make the change?
  • Digesting information being provided by SEMA and other SEMA councils and providing additional details and information that only true experts can deliver, including more research and deeper understanding.
  • Providing in-depth interviews and analysis from leaders outside of our own industry. Articles will be presented in a way that they can be easily understood, and we will show how the lessons learned can be applied to our industry.

To learn more about the network or to join, visit

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