MRN’s RepMatch Facilitates and Accelerates Business Connections

SEMA Member News—March 2018

MRN’s RepMatch Facilitates and Accelerates Business Connections

By Jenny Galvan


One of the key goals of the Manufacturers Representatives Network (MRN) is to address industry issues and develop strategies and programs designed to meet the special needs of manufacturers’ reps. One issue that has directly affected MRN is the challenge manufacturers face when looking for quick and easy representation in a select region. To solve that issue, MRN launched RepMatch.

About the RepMatch Program

RepMatch is an online tool that helps connect manufacturers with sales representatives who have years of experience in the aftermarket industry. Part of the benefit of hiring experienced sales representatives is that they already have a long list of loyal customers with whom they regularly do business. Many of the MRN reps who are registered for the RepMatch program see their customers on a monthly or even weekly basis. They have established business relationships that manufacturers seeking representation in a specific territory may not have the resources to sustain.

Vic Bennett, MRN chairman and manufacturers’ representative at Gantt-Thomas & Associates Inc., discussed the benefits of using RepMatch.

“RepMatch speeds up the whole process so that the manufacturer and rep can make a quick connection,” he said. “There’s no having to waste time meeting with business prospects who aren’t necessarily a good fit. RepMatch allows sales reps to find manufacturers who may be new to the business and who are looking for representation. It also allows for connections to be made that may not have happened in person.”

Because RepMatch is an online tool, manufacturers can get connected with well-matched sales reps in a matter of minutes. It is a mutually beneficial program for the manufacturer and the rep.

Manufacturers seeking representation from experienced reps can easily register for the program when they visit Registered RepMatch reps are then notified when a manufacturer is in search of representation in their region.

If you are a manufacturers’ representative who is searching for your next valuable business connection, register for RepMatch now at RepMatch is free to MRN members as well as all manufacturers searching for accomplished and regionally based representation.

Continuing Education

Another key initiative that MRN seeks to continuously tackle is the need for a network to facilitate continuing education for its members. MRN continues its goal to raise awareness about issues that impact the aftermarket industry, MRN members’ customer bases, and how manufacturers’ representatives can help make a difference in the industry. The goal for this year is to continue hosting educational seminars designed to increase knowledge of various topics, including sales skills, communication tools and marketing trends.

To remain up to speed on industry activities, MRN also plans to provide additional information on various SEMA resources, including research reports, the SEMA Data Co-op, and changes as well as opportunities in emerging vehicle technologies.

For more information about SEMA resources, visit

Updating the Member Roster

MRN is constantly updating its membership roster so that the network and SEMA staff have the most current member information. Those MRN members who have had an office change or who have changed their phone numbers or any other personal information that pertains to the network, please let SEMA know of your changes. To update your information, contact SEMA’s Membership Data Manager Tim Johnson at

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