ARMO Hot Products Showcase at Carlisle
By Joanna Shere
|ARMO Immediate Past Chair Dennis Roberts (left) of Ecklers and longtime ARMO member Steve Ames of Ames Performance got together at the 2017 ARMO restoration industry mixer. The annual mixer is held on Thursday evening of Spring Carlisle, one of the largest collector car auctions and swap meets in the country, as part of the ARMO Hot Products Showcase.|
The Automotive Restoration Market Organization (ARMO) is once again hosting the Hot Products Showcase, taking place April 19–21 at the Spring Carlisle Collector Car Swap Meet, Corral & Auction in Carlisle, Pennsylvania. This event is an opportunity for ARMO members to display one or more products at one of the largest gatherings of automotive restoration enthusiasts in the world.
Companies may submit multiple products to highlight in the Hot Products Showcase tent. The event is expected to feature nearly 100 aftermarket auto parts from about 40–50 manufacturers and suppliers. Products displayed may be new or items that a company chooses to feature. Event participation is included with the annual ARMO membership dues.
People’s Choice Awards
Consumers who visit the tent will have the opportunity to vote for their favorite new restoration products in multiple categories. The winners of these People’s Choice awards will be recognized through SEMA publicity and will be honored at the ARMO industry reception at the 2018 SEMA Show in Las Vegas. The awards provide added value to the event and expand member companies’ marketing messages. At this time, only new products are eligible for awards; however, all products will receive exposure to consumers. The award categories are as follows:
- Reproduction Original Replacement Engine
- Non-Original Interior
- Reproduction Original Replacement Drivetrain/Brakes/Suspension/Wheels
- Accessory Item
- Reproduction Original Replacement Interior
- Non-Original Drivetrain/Brakes/Suspension/Wheels
- Reproduction Original Replacement Exterior/Trim
Hot Products Showcase Set in Prime Location
|Using his macro-lens camera, professional photographer Jesse Simmers captured high-resolution images of products during the Hot Products Showcase that took place at last year’s Spring Carlisle Collector Car Swap Meet, Corral & Auction in Carlisle, Pennsylvania.|
The Hot Products Showcase tent is located in a prime spot on the Spring Carlisle grounds across from the event stage, ensuring that virtually all of the nearly 100,000 attendees have the opportunity to pass through at some point.
To learn more about ARMO and the Hot Products Showcase, visit www.sema.org/armo.
ARMO Mixer Happening Thursday, April 20
If you’ll be at the Spring Carlisle event, be sure to attend the ARMO Mixer on Thursday, April 20, also taking place in the Hot Products Showcase tent. Mix and mingle with industry friends while enjoying appetizers and drinks. Select-committee members and SEMA staff will be on-site to discuss council initiatives and opportunities to get more involved in the industry.
On-Site Professional Photographer
A professional photographer will be on site at the event to take hero shots of the products for the companies’ marketing efforts. The photos will also be displayed on ARMO’s website and in a looping presentation at the ARMO/HRIA booth at the 2018 SEMA Show.
This publicity is available exclusively to ARMO members for only the cost of shipping the product entries to the Carlisle Fairgrounds. If you have not yet registered your product, visit www.sema.org/armo to get started. Registrations will be accepted until April 17.