A Recap of MPMC Events at the PRI Trade Show

SEMA Member News—March 2018

A Recap of MPMC Events at the PRI Trade Show

By Jenny Galvan

  PRI Seminar
  During the “Rules of the Road for Motorsports Haulers” seminar at the 2017 PRI Trade Show, attendees and a panel of experts discussed Department of Transportation regulations.

Weeks after the 2017 SEMA Show, members of the Motorsports Parts Manufacturers Council (MPMC) packed their bags and headed to Indianapolis for a week full of exhibiting, client meetings and networking at the Performance Racing Industry (PRI) Trade Show. MPMC hosted several events and educational seminars at the show so that MPMC members as well as non-members experienced the valuable benefits the council offers.

General Membership Meeting

During the council’s general membership meeting, which was open to members and those interested in joining the council, the MPMC select committee discussed current and ongoing council initiatives, such as the Media Trade Conference, the Business Guidelines Manual and MPMC’s education presence at the PRI Trade Show.

Chair-Elect Sean Crawford of JE Pistons then led the room of manufacturers in an open discussion about the many challenges and opportunities facing their businesses today. Two of the livelier discussion topics focused on finding and keeping quality employees and the implications of California’s Prop 65, which imposes labeling standards on products known to contain elements deemed hazardous in one way or another. The gathering was a great opportunity for members to meet the select committee, and attendees were presented with ways to become more involved with the council.

Manufacturers and Sanctioning Body Discussion

Alan Reinhart, NHRA and Fox Sports announcing celebrity, once again moderated insightful discussions, which featured a panel of official representatives from major sanctioning bodies. For the second year in a row, representatives from ARCA, NASCAR, Formula Drift and the ProMedia NMRA/NMCA series discussed topics such as the vision and direction of their respective series and opportunities and challenges for marketing and communication with MPMC-member manufacturers. The MPMC thanked the sanctioning body panelists for supporting that effort. The panelists included Jim Liaw and Kevin Wells of Formula Drift; Grayling Call and Mark Gundrum of ARCA; Steve Wolcott and Rollie Miller of NMRA/NMCA ProMedia Events; and Les Westerfield of the NASCAR K&N Pro Series (filling in for NASCAR’s Bob Duvall).

MPMC encourages sanctioning body representatives who wish to participate in upcoming discussions to contact SEMA’s council director Jim Skelly at jimsk@sema.org.

How to Prepare Sponsorship Proposals Seminar

Alex Striler, director of sales and marketing for Team Lucas and author of “Motorsports Marketing and Sponsorships” and “X Play Nation of Action Sports,” moderated a discussion about best practices for sponsorship proposals. Striler emphasized the importance of tailoring proposals to each prospect by understanding who they are as well as who their customers are.

Several brand-marketing managers joined Striler and shared their thoughts about what they look for in a sponsorship proposal. Panelists included Erica Turner of Miller Electric, Regis Finn of Bilstein Shocks, and Tony Yorkman of K&N Filters.

Rules of the Road for Motor-sports Haulers Discussion

A panel of experts with extensive experience in navigating the myriad regulations of hauling race cars and equipment lent clarity to common misconceptions and issues that motorsports haulers face. The panelists shed light on state and federal regulations that apply to business operations as they distinguished between what is considered a hobby and which hauling activities are taxable. Reinhart also moderated this discussion, and the panelists included Stuart Gosswein from the SEMA government affairs office, Kyle Fickler of Aeromotive, John DiBartolomeo of DRC Products, and Sgt. Tyler Utterback of the Indiana State Police.

Motorsports Parts Manufacturers Performance Industry Reception

The motorsports parts manufacturers performance industry reception served as a wonderful opportunity to close out day two of the PRI Trade Show by networking with industry friends and colleagues. A highlight of the event was the induction of industry veteran Dick Hill as the newest member of the MPMC Hall of Fame. The MPMC Hall of Fame honors individuals who have made outstanding contributions to the motorsports industry through their life’s work. It is the most prestigious award the council presents.

For more information about MPMC events, visit www.sema.org/mpmc.

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