New SEMA Show Policy Ensures Industry Access to $42 Billion Marketplace

Jan. 30, 2017

Juan Torres:

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-- Manufacturers of automotive parts and accessories invited to participate in priority space selection --

DIAMOND BAR, Calif. (Jan. 30, 2018) – The SEMA Board of Directors approved a new policy designed to provide automotive parts manufacturers, particularly new manufacturers, with the opportunity to exhibit at the 2018 SEMA Show taking place Oct. 30-Nov. 2 in Las Vegas, NV.

Companies that have previous participation in the Show with exhibit space sizes greater than or equal to 400 square feet may not increase their space-size request for 2018. Companies that have previously exhibited with less than 400 square feet may increase to a maximum size of 400 square feet. Companies with prior participation that were not in the 2017 Show may apply at the size they were the year they last officially participated. Show Management reserves the right to make changes to serve the best interest of the Show.

"For many exhibiting companies, the SEMA Show is among the most important selling opportunities of the year," said Peter MacGillivray, SEMA vice president of communications and events. "The booth space policy promotes more diversity and provides a higher level of value for buyers."

MacGillivray said that Show organizers are committed to providing all qualified manufacturers with access to the marketplace. In addition to the new policy regarding booth space, organizers have heightened the screening process to ensure that buyers are meeting with qualified companies. The introduction of the new policy was made to accommodate the industry’s current growth rate and the number of new companies expressing interest in the Show.

Companies that reserve their booth space at before March 30, 2018, will be included in the Priority Booth Space Selection, which begins on April 30. The three-week process allows exhibitors to select the actual booth location within the 1-million-square-foot Las Vegas Convention Center. Companies interested in learning more should visit or contact or 909-396-0289.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.


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