SEMA Announces New Product Award Winners

October 31, 2017 

Media Contact: Juan Torres
(909) 569-8144

SEMA Announces New Product Award Winners  

LAS VEGAS, NV. (Oct 31, 2017) - The Specialty Equipment Market Association (SEMA) announced the Best New Products Award winners this morning at the 2017 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2018. 

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up. 

Nearly 3,000 products were entered into the 16 different Showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.  

The New Product Award Winners are: 


Collision Repair & Refinish Product

Winner: ALLDATA LLC, ALLDATA Collision Advantage

Runner Up: MIG BUDDY / GeorgeB Design, MiG Buddy - Welding Gun Holder

Runner Up: Avery Dennison, Supreme Wrapping™ Film Metallic Series


Engineered New Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit

Runner Up: OPTIMA Batteries, New OPTIMA® YELLOWTOP® in Group Sizes H6, H7

Runner Up: Holley/MSD, MSD Black Solid State Relay


Exterior Accessory Product

Winner: Westin Automotive, HDX LED Grille

Runner Up: Owens Products, Inc., Venom Jeep Hood

Runner Up: Hornblasters, Inc., HornBlasters Katrina 544 Nightmare Horn Kit, 5 gallons, 150 psi


Interior Accessory Product

Winner: Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System

Runner Up: Speed Dawg Shift Knobs, Metal Flake Pinstriped Shift Knob by Von Hot Rod

Runner Up: Putco Inc., Jeep LED Dome Light


Merchandising Display

Winner: Lund International, Lund Truck Center V-Grid

Runner Up: Custom Autosound Manufacturing, THREE RADIO DISPLAY

Runner Up: Brandmotion, SummitView Multi-Camera Display


Mobile Electronics Product

Winner: Waylens Inc., Secure360 Automotive Security Camera

Runner Up: Rockford Fosgate, DSR1  8-Channel Interactive Signal Processor w/ Integrated iDatalink Maestro Module

Runner Up: Rockford Fosgate, TMS69BL14 Power Harley-Davidson® Rear Audio Kit (2014+)


Off-Road/4-Wheel Drive Product

Winner: Austin International Mfg Inc., 2 Ton big wheel jack

Runner Up: TITAN Fuel Tanks, TITAN Trail Trekker Transfer tANK

Runner Up: Savior Battery Cases, Savior Odyssey 34 Battery Case


Packaging Design

Winner: Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit

Runner Up: Vision X Lighting, 4.7" CG2 7-LED LIGHT CANNON

Runner Up: Omix-ADA / Rugged Ridge, ELITE Tail Light Guards, Red


Performance-Racing Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit

Runner Up: Penske Racing Shocks, Air Spring

Runner Up: Holley/MSD, QuickFuel EFI Fuel Pressure Regulator


Performance-Street Product

Winner: COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines

Runner Up: Flowmaster, B&M & Hurst, Flowmaster Delta Boost Module for Ford vehicles with 2.7L or 3.5L EcoBoost engine

Runner Up: Hotchkis Sport Suspension, Dodge B&E Body Geometry Corrected "On Car" Adjustable Tubular Upper A-Arms


Powersports Product

Winner: Holley/MSD, MSD Black Solid State Relay

Runner Up: PowerBass, XL-1200 Soundbar

Runner Up: Advanced Accessory Concepts, Trigger "Volt" Bluetooth voltage monitor


Street Rod/Custom Car Product

Winner: Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit

Runner Up: Classic Instruments, 1973-87 Chevy Truck Direct-Fit Instrument Cluster

Runner Up: RESTOMOD AIR, The INVent A/C Vent


Tire and Related Product

Winner: Cooper Tire & Rubber Co., Evolution HT

Runner Up: Continental Tire Extreme Experience, General AS-05

Runner Up: Continental Tire Extreme Experience, General G-Max RS


Tools & Equipment Product

Winner: EZ PULLEY, ez pulley

Runner Up: Huth Ben Pearson International, Huth Manual Rod Bender HMRB6017

Runner Up: Autolift Production, Smart Painting Table


Van/Pickup/Sport-Utility Product

Winner: Elongator Tailgates, Elongater Integrated Tailgate and Ramp System

Runner Up: TOPFIRE, Wrangler accessories

Runner Up: Putco Inc., Work Blade – 48”


Wheel and Related Product

Winner: Chariot Concepts / TruStack Tire Dolly, ValveStem Signpost

Runner Up: Voxx Wheels, Voxx Este Flip Cap

Runner Up: Concept One/Klutch Wheels, CSM02


About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.


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