SBN Provides Automotive Industry Women with Opportunities to Connect at the SEMA Show

By Katie Carson

  SBN Reception
Connect with automotive industry women at the SBN reception, taking place at the SEMA Show on Wednesday, November 1.

The SEMA Businesswomen’s Network (SBN) is dedicated to the advancement and empowerment of women who work in the automotive aftermarket industry. Through community and education, SBN has been providing women with the opportunity to connect with each other, become more engaged in the industry, and develop themselves professionally.

SBN is slated to host multiple women-driven events at the 2017 SEMA Show. All women of the industry, SBN members and nonmembers alike, are encouraged to come to these events. SBN leadership and SEMA staff will be on-site to talk more about what SBN is, its current initiatives, and opportunities to get involved.

“I recommend attending as many SBN-hosted events as possible during SEMA Show,” said Lana Chrisman, SBN chair-elect. “Our events offer an array of women-driven educational sessions where you will receive relatable information from women in our industry. I strongly encourage everyone to attend, and bring a friend to both of our networking events, Gear Up Girl and the SBN Wine Tasting Reception. You won’t be disappointed.”

Gear-Up Girl

SBN Gear Up
Engage with and encourage female students interested in becoming automotive industry professionals at the SBN Gear-Up Girl event.

Today’s youth is tomorrow’s future. This program, to be held from 3:30 p.m.–5:00 p.m., October 30, in room N264 of the Las Vegas Convention Center, is entering its sixth year and is designed to connect women currently working in the industry with female students who aspire to become automotive aftermarket professionals.

Starting in 2011, SBN partnered with the SEMA Education Student Program to celebrate female automotive professionals and raise awareness among students that there are a multitude of career paths that align with a variety of student interests and studies. The event is always highly anticipated and brings industry professionals and students together in a unique way.

Students have the opportunity to network and meet women in the industry during the event. Students are encouraged to ask questions of these seasoned veterans about their professions, how they got to where they are today, and their interests in working in the automotive industry.

The SBN Gear-Up Girl event serves not only as a networking opportunity for professionals but also as an opportunity to give back and see the excited interest in today’s female youth. The professional women attendees who share a story and relate to these students mean so much to them, and something they say might inspire the next automotive company female CEO.


SBN Reception


SBN ReceptionJoin SBN for an evening of celebration and networking at its annual reception during the SEMA Show. There is no better way to close out the second day of the Show on November 1 than by mingling with fellow women of the industry while enjoying finger foods and beverages. (Location to be determined.)

SBN select committee members will be working the room, networking with members and those who are interested in joining. Such women are great resources for any questions the network attendees may have. They will also be able to tell you how you can become more involved in volunteering.

An awards ceremony to highlight leading women also takes place during the event. The awards to be presented include the following:

  • Athena Woman of the Year
  • Athena Champion Award
  • Athena Rising Star

Women in Leadership Roundtable, Powered by SBN

There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day business, or the challenges they encounter.

Join a diverse panel of expert women professionals for a candid conversation on the workplace. The roundtable will be held from 2:30 p.m.–4:00 p.m. in room N262 of the Las Vegas Convention Center.






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