HRIA Events at the SEMA Show

By Katie Carson

  HRIA Reception
The HRIA reception is the must-attend event in the hot-rod segment. Network with industry friends while enjoying food, beverages, entertainment and an awards presentation.

The Hot Rod Industry Alliance (HRIA) will have a large presence at the SEMA Show with its iconic booth and industry awards reception. HRIA members are encouraged to take advantage of being at the same place at the same time and enjoy some quality networking and recognition opportunities as well as see some really cool hot rods.

You can always catch HRIA members and select-committee members in the HRIA booth, located in Hot Rod Alley in Central Hall, booth #23395. HRIA and the Automotive Restoration Market Organization (ARMO) have historically shared one large booth space, allowing collaboration between the two councils.

HRIA and ARMO have separate initiatives and programs, but their overall goals are typically in alignment, and members benefit from networking with one another. The booth is commonly referred to as Central Park, because it is always buzzing and has nice seating areas to meet other industry and council members.

Three vehicles are displayed in the HRIA booth, while the other six are featured at the HRIA industry reception (with one as an alternate). The three HRIA display vehicles are from builders who were selected from the HRIA feature vehicle program, which highlights young up-and-coming builders in the industry. The program provides exposure for 10 hot-rod builders to thousands of potential partners and buyers. HRIA feature vehicles have historically taken home awards such as the Mother’s Shine Award, the Ford Best in Show, the Gran Turismo Award, the GM Design Award and more.

Along with the beautiful hot rods on display, Show attendees can also enjoy the craftsmanship and creativity of builders and manufacturers who have participated in the HRIA Builders Challenge. Each year, dozens of top builders and hot-rod manufacturers design one-of-a-kind pinewood hot rods that are raced at the NSRA Nationals, displayed in the HRIA booth at the SEMA Show, and then auctioned off at the HRIA reception, benefitting SEMA Cares children’s charities. They won’t be on display all week, so be sure you catch them early on!

Celebrate Industry Leaders

Join HRIA as its members gather for an evening of networking, snacks, beverages and celebrating individuals and companies who lead the hot-rod industry. The much-anticipated event, located in the Westgate Paradise Event Center, kicks off after the close of the SEMA Show, Wednesday, November 1.

Mix and mingle with hot-rod industry friends in a relaxed environment off the SEMA Show floor. Grab a drink, a plate of snacks, and settle in to a table to watch the show. After the colors are presented by the Las Vegas police department honor guard and the national anthem is sung, former HRIA Chairman Rick Love of Vintage Air will emcee the event as industry leaders are recognized for their outstanding achievements.

Another highlight of the evening is the auctioning of the HRIA Builders Challenge pinewood cars. Veteran auctioneer Mike Kinney will present three of the cars in a live auction, and the remaining cars will be available for bidding at a silent-auction table. All proceeds go to the SEMA Cares children’s charities.

Companies may purchase reserved tables for the best seats in the house by emailing Jim Skelly at All proceeds from table reservations benefit the SEMA Memorial Scholarship Fund.

HRIA Builder’s Panel

On Thursday, November 2, from 11:00 a.m.–12:00 p.m., come to room N258 in the Las Vegas Convention Center to have an interactive panel discussion with well-established hot-rod builders and shop owners as they go through their best practices in customer relations, business operations and building tips, tricks and stories.

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