By Katie Carson
The ETTN SEMA Show event offers a place for automotive technical professionals to connect and become more engaged with the network.
The Emerging Trends & Technology Network (ETTN) is a community within SEMA geared toward automotive aftermarket engineering, design and technology professionals, providing a forum for them to connect, collaborate, learn and advance their careers. ETTN is offering many opportunities for those types of professionals at this year’s SEMA Show.
ETTN-Sponsored Educational Sessions
Attend these ETTN-sponsored educational sessions during the SEMA Show to hear industry leaders present and discuss the latest vehicle technologies.
Advanced Driver Assist Systems: Customizing With Confidence
Advanced driver assistance systems (ADAS) are active safety technologies developed to automate vehicle systems for safer driving. Electronic stability control was one of the first ADAS technologies deployed and regulated. Leading SEMA companies customize with confidence and ensure compliance by knowing how ADAS and advanced vehicle technologies are impacting their products, installations and businesses. If you want to ensure that your aftermarket products and modifications can be successfully integrated with the latest ADAS and safety performance technologies as well as comply with functional, system and federal motor vehicle safety regulations, this forum is for you.
Racing and Performance Forum: Golden Age of New Performance
Racing technologies and performance products are critical to continued relevance and innovation within the SEMA community for both traditional members as well as next-generation businesses, racers, enthusiasts and fans. Porsche’s Le Mans-winning 919 Hybrid demonstrated to the world that hybrids and performance are not mutually exclusive.
Racing and high-performance cars are central to the future of vehicle electrification and transferring advanced motorsports technologies from the track to the street. Members attending this forum will hear directly from a full grid of frontline leaders and experts on the latest technologies and innovations being used in racing and adapted to production, as well as the direction, relevance and importance of motorsports and technology to the future of the performance industry.
Performance Branding and Design Forum: Cars and Car Culture
Advanced vehicle technologies are changing how cars are designed, developed, customized, sold, serviced, shared and owned. New vehicle technologies from ADAS to autonomy are driving this shift, and it’s being shaped by demographic, regulatory, social and environmental pressures.
Cars and trucks will grow smarter and cooler with connected-vehicle systems, high-efficiency engines, increased safety performance and vehicle electrification. This forum will bring together brand leaders and design experts from both inside and outside the specialty-equipment industry to offer valuable insights to help members create their own successful branding and design strategies.
Connected and Autonomous Vehicles: Smart, Cool and Connected
Connected-vehicle technologies integrate automotive and consumer electronics through systems of sensors, hardware and software. By 2022, 345 million automobiles worldwide will be connected to the internet, nearly four times more than 2016, according to IHS Automotive. In 2020, 98% of the cars sold globally will be connected.
Connected vehicles exchange data with other vehicles through vehicle-to-vehicle (V2V) communications and with the roadside through vehicle-to-infrastructure communications. Aftermarket systems will play a significant role in the success of V2V, because the value depends on the percentage of surrounding vehicles that are similarly equipped. Standardized messaging, soon to be regulated, will allow aftermarket companies to develop and market products to retrofit and upgrade older vehicles with connected-car features and tap into the 260 million vehicles already on U.S. roads.
Attendees at this forum will learn from automotive leaders and technology experts how to compete in today’s rapidly evolving automotive industry and leverage new growth opportunities and technological advancements in connected cars, autonomous vehicles and new mobility solutions.
ETTN SEMA Show Event
The ETTN is hosting its fourth annual SEMA Show event. This event serves as an opportunity for like-minded technical professionals to discuss the latest automotive trends over drinks and appetizers.
ETTN select-committee members will be in attendance to talk about the initiatives of the network, resources available to members, and opportunities to get more involved. In addition, leading professionals will be recognized and celebrated. The ETTN has three annual awards that are presented to those who embody the core values of ETTN:
- The SEMA ETTN Genius Award is given to honor and recognize those outstanding individuals whose innovation has made significant contributions toward advancing technology that positively impacts the growth and progress of the automotive industry.
- The ETTN Techie Award recognizes an individual for engineering achievements of a product, process or component that demonstrates innovative and original engineering development and/or advances state-of-the-art technology as it pertains to the automotive industry or product sector.
- The ETTN Ambassador Award is presented to an ETTN member who has demonstrated exceptional volunteer contributions or increased membership and awareness of the ETTN during the past year.