4th Annual SEMA Battle of the Builders to Feature Top Customizers

FOR IMMEDIATE RELEASE
September 6, 2017

For media inquiries, contact: Juan Torres
909-978-6722 | juant@sema.org

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4th Annual SEMA Battle of the Builders to Feature Top Customizers
-- Program highlights SEMA Show vehicle builders, showcases stories behind the builds --

DIAMOND BAR, Calif. (Sept. 6, 2017) – SEMA Show exhibitors enlist top vehicle builders to create custom cars and trucks that will generate worldwide attention and stand out at the premier automotive trade show each year. More than 250 of these builders will compete in the 4th annual SEMA Battle of the Builders competition, with the finalists announced during the 2017 SEMA Show in Las Vegas, NV, and the winner announced during the nationwide television taping at SEMA Ignited on Friday, Nov. 3.

"It’s great to see the amazing array of vehicle builds at the SEMA Show each year," said Peter MacGillivray, SEMA VP of events and communications. "It’s inspiring to watch the SEMA Battle of the Builders competition, as we meet the builders and learn about the products and stories behind the cars and trucks."

All SEMA Battle of the Builders competitors are recognized in SEMA Show publications and on signage at the event. Also during the Show, finalists are narrowed down in three categories (hot rod, truck, and tuner) and the winner is announced Friday, Nov. 3, at SEMA Ignited, the official SEMA Show after-party where thousands of consumers join SEMA Showgoers.

This year’s competition includes special recognition of builders 27 years or younger, named Young Guns, who enter the contest with a vehicle at the SEMA Show. The recognition serves to inspire and encourage young builders to pursue their passions and shine the light on the up-and-coming customizers, including a select number of young vehicle builders who were awarded a Young Guns prize package from partnering consumer auto shows. The prize package includes an invitation to bring their vehicles to the SEMA Show and compete in the 2017 SEMA Battle of the Builders.

The competition and its builders, vehicles, and manufacturers are profiled in a one-hour television special that will air exclusively on the Velocity Network in 2018. Exclusive online footage is also posted at www.sema.org/botb, featuring additional behind-the-scenes stories and interviews.

To learn more about the 2017 competition, visit www.sema.org/botb.

About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $41.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com, or www.performanceracing.com.

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