Top Member Resources for Manufacturers and Retailers

SEMA Member News—July 2017

By Katie Carson

Top Member Resources for Manufacturers and Retailers

While companies vary in business structure, product lines and the market segments they serve, they all have one goal in common: finding a way to make their operations more smooth and affordable. Below, we highlight just a few of the ways a SEMA membership can help.


  Garage Emissions
The SEMA Garage has a CARB-recognized emissions lab to assist members in obtaining EOs for their products to ensure emissions compliance.

Manufacturer members are often concerned with their product-development processes and what they can do to speed things up without compromising quality or cost. They also want to be sure that they can correctly identify the size of their markets and that they are reaching their intended audiences.

How do I save time and money in my product-development process? SEMA members have access to services at the SEMA Garage—a state-of-the-art facility set in place to aid members in rapid prototyping and bringing a product to market. Members can gain access to OEM CAD data through the Tech Transfer program. An on-site 3D printer and an installation center allow members to ensure proper testing on a vehicle before production. Once the product is through production, the SEMA Garage offers a photo cove for high-quality photography, and a large training room to educate staff and dealers. Learn more and start taking advantage of these services at

What is the best method to get my product data out to my network of dealers and retailers? The SEMA Data Co-op (SDC) is an end-to-end solution to help you author, validate, store and distribute product data. Do it once and serve all of your customers from one place. SDC members own 100% of their product data and can manage it 24/7 using the SDC’s online tools. The SDC has a full-time Data Lab to assist any skill level, from beginner to expert. The SDC’s staff can begin the onboarding process with anything from a simple spreadsheet to PIES- and ACES-ready XML. Visit for information.

How can I gauge the size of my target market? SEMA market research has got you covered! The annual “SEMA Market Report” dives into the state of the automotive aftermarket, consumer trends, buying habits and more. It’s filled with key takeaways to make data-driven decisions. Market research reports are free to all SEMA members at In addition, Vehicles in Operation (VIO) counts can tell SEMA members the exact number of specific vehicles that are in operation on the road today. Using this tool will give you insight into the opportunities available for your business. Request your first Vehicles in Operation count today at

How can I ensure that my products are compliant with emissions standards? Emissions certification is required for almost all engine-related products, and the only current certification process is the Executive Order (EO) program administered by the California Air Resources Board (CARB). The SEMA Garage has a CARB-recognized emissions lab and has dedicated staff to assist SEMA manufacturing members with the process of obtaining an EO quickly and affordably.

Learn more about the emissions certification process at


Retailer Benefits
The SEMA Data Co-op is a centralized data repository, complete with a comprehensive set of online data-management tools.

Retailer members are often concerned with how to reach customers who are shopping more and more online. Having the right employees on the floor is also important, and recruiting help is something that retailers deal with on a regular basis.

How can I recruit employees who are passionate about the automotive aftermarket? The SEMA Career Center is a recruitment tool dedicated to the automotive aftermarket industry. It’s available to SEMA members at a discounted rate, and you are able to post job openings and search through resumes posted by candidates who are seeking employment opportunities in the automotive aftermarket. The SEMA Career Center also has an HR Hub that offers countless resources for best practices in HR. Start recruiting employees today at

How can I be more efficient in receiving and publishing product data for my e-Commerce site? Product data is becoming increasingly important as more consumers seek to purchase or research products online. Ensuring that your website has complete product data is imperative to reaching your sales goals. The SEMA Data Co-op (SDC) is the single best source for product data. The SDC can provide fully customized product data exports in a format that fits your systems. Unlimited data exports are available to SEMA-member retailers at no cost. Learn more about becoming an SDC Receiver at

Where else can I save some money? SEMA members have access to benefit partners such as UPS, First Data and Specialty Equipment Insurance Alliance. These partners are in tune with how automotive aftermarket retail shops run their businesses, and they offer cost-effective solutions to SEMA members. Learn how you can start saving on everyday business operations at

Rate this article: 
Average: 2 (1 vote)