ETTN Under New Leadership With Moore and Lehn

SEMA Member News—July 2017

By Katie Carson

ETTN Under New Leadership With Moore and Lehn

The Emerging Trends & Technology Network (ETTN) welcomed a new chair and chair-elect on July 1. Long-time SEMA volunteer Marla Moore of Coker Tire Co. stepped into the chair position, and Ian Lehn of BOOSTane took over as chair-elect.

ETTN is a network geared toward the engineers and techno-charged professionals of the automotive aftermarket industry. The group provides a benefits package to its members that includes opportunities to connect with industry members, attend educational seminars, discuss industry topics with experts and more.

Meet Marla Moore

  Marla Moore
Marla Moore’s new position with the ETTN adds to her extensive volunteer history with SEMA, and she is looking forward to seeing the network continue to grow.

Marla Moore has worked in the automotive aftermarket for more than 30 years. She is currently the marketing director for the Coker Group’s six aftermarket companies and 10 brands. Prior to joining Coker, she was the advertising director for Hypertech for more than 20 years and was instrumental from the beginning in not only building the brand but also building a new market segment.

Moore was fortunate to be mentored at Hypertech by SEMA Hall of Fame inductees Mark Heffington, Amy Faulk and Jim McFarland. She also held leadership positions at COMP Cams, where she learned from industry leaders Ron Coleman and Scooter Brothers, and she started her aftermarket career in the creative department of AutoZone.

Moore previously served on the select committees of the SEMA Businesswomen’s Network (SBN), the Motorsports Parts Manufacturers Council (MPMC) and ETTN. She chaired the SBN and numerous task forces and is also a SEMA PAC President’s Club member. She was recently named to the Board of Directors of the Austin Hatcher Foundation for Pediatric Cancer, a SEMA Cares Charity.

“The automotive aftermarket has afforded me a good living working with people who are innovative and passionate and have become my life-long friends,” she said. “I have gained more by volunteering than I will ever be able to repay. If you want to make a career working in the aftermarket, volunteering for SEMA is one of the smartest things you can do. You will learn from the best, make multiple contacts, forge valuable relationships, and serve this awesome industry you call home.”

Moore foresees the network continuing to grow, expand its programs and develop its relationship with the SEMA Garage. This year, the Motorsports Tech Roundtable, in collaboration with MPMC, will be held at the PRI Trade Show, which Moore is confident will reach a broader audience of engineering professionals, programmers, product developers and industrial designers.

“The focus for the next two years will be on engaging our membership through education, awareness and networking,” she said.

Ian Lehn

Ian Lehn

Ian Lehn has found that he can give back to the next generation through volunteering, affording young people the same opportunities that he was given.

Ian Lehn’s passion for the industry came at a young age. Working on race boats with his father and road racing in college, he immediately fell in love with all things aftermarket and performance. Lehn graduated with an engineering degree from Georgia Tech. It was during his senior exit thesis that his now-thriving company BOOSTane was created and he immediately became involved with SEMA. He won the 2014 SEMA Launch Pad competition with his affordable alternative to racing fuel. Lehn has also participated in the Young Executives Network (YEN) Power Tour and served on the YEN select committee. He is excited to be stepping into his new role as the chair-elect for ETTN.

Lehn originally became involved with SEMA because he wanted to be a part of all the exciting things that were taking place in the industry, but he found that he could give back to the next generation through volunteering, affording other young people the same opportunities that were given to him.

He attributes his success not only to his own hard work but also to the hard work of the professors and industry mentors who inspired him and got him connected. Lehn wants to ensure that the industry is heading in the right direction and that, by lowering the barrier of entry with volunteerism, the best and brightest can shine.

“Good leaders can be measured by their ability to listen, the teams they select to have around them, and knowing when to be a follower,” he said.

The ETTN also welcomed back incumbents as well as new members to the select committee.

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