ARMO Hot Products Showcase

SEMA Member News—March 2017

By Katie Carson

ARMO Hot Products Showcase

  ARMO Hot Products Showcase
ARMO members can display their restoration products in the ARMO Hot Products Showcase tent at Spring Carlisle for exposure to thousands of restoration enthusiasts and consumers.
   

The Hot Products Showcase will take place April 20–22, once again at the Spring Carlisle Collector Car Swap Meet Corral & Auction in Carlisle, Pennsylvania. This event is an opportunity for members of the Automotive Restoration Market Organization (ARMO) to display one or more products in front of one of the largest gatherings of automotive restoration enthusiasts in the world.

This invaluable event participation is included with ARMO membership. Companies may submit multiple products to highlight in the Hot Products Showcase tent. The 2017 event is expected to draw nearly 100 new products from about 40–50 different manufacturers.

ARMO members can display their restoration products in the ARMO Hot Products Showcase tent at Spring Carlisle for exposure to thousands of restoration enthusiasts and consumers.

Consumers who walk the tent will have the opportunity to vote for their favorite restoration products in multiple categories. The winners of these “People’s Choice” awards will be recognized through SEMA publicity and will be honored at the ARMO industry reception at the 2017 SEMA Show in Las Vegas. The awards provide an added value to the event and expand member companies’ marketing messages.

The award categories are:

  • Reproduction Original Replacement Engine
  • Non-Original Interior
  • Reproduction Original Replacement Drivetrain/Brakes/Suspension/Wheels
  • Accessory Item
  • Reproduction Original Replacement Interior
  • Non-Original Drivetrain/Brakes/Suspension/Wheels.
  • Reproduction Original Replacement Exterior/Trim.

The Hot Products Showcase tent will be located in a prime spot across from the event stage on the Spring Carlisle grounds, ensuring that virtually all of the nearly 100,000 quality attendees pass through at some point during the event. A professional photographer will be on-site at the event taking hero shots of the products for the companies’ marketing efforts. The photos will also be displayed on ARMO’s website and in a looping presentation at the ARMO/HRIA booth at the 2017 SEMA Show.

This publicity is available exclusively to ARMO members for only the cost of shipping the product entries to the Carlisle Fairgrounds. If you have not yet registered your product, visit www.sema.org/armo to get started. Registrations will be accepted until April 17.

Be sure to attend the ARMO mixer on Thursday, April 20, also taking place in the Hot Products Showcase tent. Mix and mingle with industry friends while enjoying appetizers and drinks. Select committee members and SEMA staff will be on-site to discuss council initiatives and opportunities to get more involved in the industry.

ARMO Biz Tip

Last year, SEMA’s market research department partnered with Experian Automotive to develop the SEMA-member Vehicles in Operation (VIO) program. This new program gives members the ability to request counts of light vehicles registered in the United States. Manufacturer, distributor and retailer SEMA members can request vehicle counts by make, model and year. This program is free of charge for SEMA members and is designed to aid companies with in-house, data-driven decision-making.

Such information can be invaluable in making decisions concerning new-product development or product line expansion. For example, should customers request a reproduction taillight for a ’65 Chevelle, the VIO program will be able to tell the company how many ’65 Chevelles are registered, providing an insight to the potential market. Or if a company manufactures taillights for limited applications, the VIO program will be able to give insights on where it could expand its product line.

Information may be obtained by submitting a request to the SEMA market research department. Only one make and one model may be requested per application, but multiple years of the same make and model can be covered on the same request. You may also make notes concerning vehicle specifics such as trim levels—for instance, base versus Super Sport, GT and the like.

ARMO businesses should make use of this data as much as possible when making decisions on product lines or manufacturing. For more information or to submit a request, visit www.sema.org/vio. A comprehensive study of the current U.S. vehicle fleet is also available by visiting www.sema.org/vehicle-snapshot.

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