WTC Installs New Members to Select Committee
By Katie Carson
George Finch of The Carlstar Group.
The Wheel and Tire Council (WTC) installed two industry veterans onto the select committee on July 1. Both individuals bring a wealth of applicable knowledge and experience to their leadership positions. George Finch of The Carlstar Group has been in the wheel segment of the automotive aftermarket industry for 20 years and previously served on the WTC select committee, including as the council’s chairman. Scott Musser comes to the select committee with more than 27 years of wheel industry experience.
The council also welcomed back Gavin Horlick to serve his second select committee term.
“I am excited to serve a second term on the WTC select committee,” Horlick said. “During my first term, the WTC launched two comprehensive “Ride Guides,” measuring the handling characteristics of different tire and wheel packages on the same vehicle. Developed with Clemson University, this project created an easily understandable tool to educate consumers how a vehicle would react to changes in tire and wheel width, height, tire aspect ratio and so forth.”
George Finch brings an unparalleled background to the WTC’s select committee. After graduating from Cal Poly Pomona in 1995 with a degree in mechanical engineering, Finch eagerly began his career as a finite element analyst at Superior Industries in Van Nuys, California. It was there that Finch first learned the wheel industry, working to develop multiple original-equipment and aftermarket wheel designs.
With an eagerness to drive the health of the industry, Finch became involved early with the SEMA Wheel Industry Council (forerunner to the WTC), including founding work in developing SAE J2530 and leading the council as chairman through the name change that brought the tire industry into the fold. Finch also has worked extensively and successfully with SEMA’s Washington, D.C., team to develop official responses to National Highway Traffic Safety Administration proposed regulations, all the while keeping the betterment of the industry as a whole at the forefront. Currently working at The Carlstar Group, the home of Cragar, Finch continues to enjoy his time bringing wheels and accessories from idea to reality.
Scott Musser of Ultra Wheel.
Scott Musser obtained a degree from the Arizona Automotive Institute and has vast professional experience in the wheel industry. Spending the majority of his career at Prestige Autotech, he became versed in many roles, including engineering, marketing, project management and sales. He also worked for YHI International and started his current position of sales director with Ultra Wheel Company in 2013.
SEMA Member News caught up with Finch and Musser to discuss what motivates them to volunteer their time to the council.
SEMA Member News: Why do you feel that it is important to serve on the select committee?
Scott Musser: Over the years, I have used and been involved with many of the services supplied by SEMA and the past/present members of WTC. The knowledge passed down to me by others and things I continue to learn today must be passed on to the next generation so that this industry I love continues to grow and thrive.
George Finch: The aftermarket wheel industry is always facing tough challenges due to the proliferation of technology in the vehicle. The council needs individuals to plan methods and resources to ensure that the right systems and tools are in place to continually serve the industry.
SMN: What is most exciting to you about the council?
SM: What is to come and how I may be able to help things with my involvement.
GF: As a longtime player in this industry, I am continually impressed and inspired with the caliber of people who work in it every day. I am looking forward to once again making a difference.
SMN: What are your goals, and how might your experience benefit the council?
SM: My goals are simple: Help those who know what they are doing, learn from them and, in turn, help those who don’t know what they are doing to do it right.
GF: I am eager to help with the development of the “Ride Guides” and additional work on the vehicle-technology side, ensuring that appropriate fitments continue to support the personalization that wheel accessorization provides.