Name: Charlene Bower
Company: Bower Motorsports Media
Address: Mesa, AZ
What does your company do?
We are a PR firm that works with companies, racers and events to ensure each category is represented correctly in every way possible. We also own and operate multiple projects, including Race Team Store, Racer Marketing School, I’m Not Just a Girl, Offroad Newswire, Shirt Swag Club, Shirt Bling Club and others that are in testing phases.
What is your position?
Owner, chaos creator.
What is the most satisfying aspect of your job?
Watching racers succeed at the races, but more importantly, at keeping their sponsors happy.
How long have you been involved with the aftermarket industry?
20 years, since June 1994.
What brought you to the industry?
The love of the sport, which continues today.
What are some of your major professional accomplishments?
Five years in business as Bower Motorsports Media.
Who is your industry mentor?
Dave Damron of Chaparral Motorsports, Greg Mulkey of Raceline Wheels, Erik “Camo” Linker of Pirate4x4.com.
What is the best piece of advice you’ve ever received?
“Is it good enough?” – Camo, Pirate4x4.com. As a perfectionist, I have had to learn this time-saving technique. It has helped me be very successful in recognizing and meeting expectations.
What would someone meeting you for the first time be surprised to learn?
I have worked in the off-road industry for more than 20 years in almost every segment from retail, wholesale, media and events. Knowing every level of customer gives me a unique outlook on projects.
What is your dream car?
The ’15 Corvette is looking very sexy!
What is your favorite pastime?
Dirt-bike riding. Exploring areas that not many get to see while clean air pushes through my helmet.