SEMA Show’s Premier Manufacturers’ Rep Event

SEMA Member News—November/December 2014

SEMA Show’s Premier Manufacturers’ Rep Event


SEMA’s Manufacturers’ Representative Network (MRN) will host the Rep Technology Roundtable business-critical discussions moderated by industry thought leaders on November 2, 2014, from 3:30 p.m.–6:00 p.m. at the Westgate Las Vegas Resort & Casino (formerly the LVH), Ballrooms D–E.


SEMA’s Manufacturers’ Representative Network (MRN) will host the Rep Technology Roundtable business-critical discussions moderated by industry thought leaders on November 2, 2014, from 3:30 p.m.–6:00 p.m. at the Westgate Las Vegas Resort & Casino (formerly the LVH), Ballrooms D–E.

Building on the success of the sold-out 2013 Rep Technology Roundtable, SEMA’s Manufacturers’ Representative Network (MRN) will again host a collection of business-critical discussions moderated by industry thought leaders on November 2, 2014, from 3:30 p.m.–6:00 p.m. at the Westgate Las Vegas Resort & Casino (formerly the LVH), Ballrooms D–E. Through intimate roundtable discussions, attendees will have the opportunity ask questions and receive practical solutions that address real-world issues. 2014 topics include:

  • How to Recruit Next-Gen Talent in the Rep Industry. Amy Hirsh Robinson, principal at Interchange Consulting Group
  • Trends in Healthcare: How Reps Agencies Navigate Obama Care. Gladys Zolna Esq., partner at Freeborn & Peters LLP.
  • How MRERF Can Help Reps Conduct Business. Karen Jefferson, CSP, CMPR, executive director at MRERF.
  • Business Apps for Reps. Tyler Tanaka, president at Cie Studios.
  • Reps as SDC Receivers—Value-Added Proposition. Jon Wyly, president and CEO of SEMA Data Co-op. 

MRN will also recognize the industry with two key awards during the Rep Roundtable event. Induction into the MRN Hall of Fame is the most prestigious award presented by the network, and the Sales Team Annual Recognition Award is presented to the most outstanding manufacturers’
sales team.

Client Leads to Build Your Business at the SEMA Show

An exclusive benefit to the more than 500 SEMA MRN members, the MRN Rep Center will offer a specific location at the SEMA Show to provide a lounge area, a private meeting room and business services that include a PC and printer. Offering additional value to MRN members, the Rep Center will again house Manufacturers’ Representatives Matching Forms.

Manufacturers’ Representatives Matching Forms connect exhibiting SEMA Show manufacturers to MRN reps who are looking for new product lines. The completed forms are kept secure in the MRN Rep Center, where MRN members can review and contact participating manufacturers to schedule meetings.

The MRN Rep Center is located at the rear of the SEMA Members Lounge and will open Monday, November 3, at 9:00 a.m. and close at the conclusion of the SEMA Show.

SDC Education Seminars Powered by MRN

join mrnThe following SEMA Data Co-op (SDC) seminars will be offered to attendees at the SEMA Show:

  • Introduction to PIES and ACES

Monday, November 3, 2014, 8:00 a.m.–9:00 a.m., LVCC Room N261

Just getting started with product data? This introductory course will explain the industry data standards in easy-to-understand terms, giving you the confidence to begin managing your product data like a pro!

  • Advanced PIES

Monday, November 3, 2014, 9:00 a.m.–10:00 a.m., LVCC Room N261

Ready for a deeper dive into the PIES standard? This advanced session will provide training on more-detailed elements of the standard, including how to use advanced product attributing to increase product visibility and enhanced product-description building techniques. This session is especially important for product lines that are not dependent on year/make/model applications.

  • Advanced ACES

Monday, November 3, 2014, 10:00 a.m.–1:00 p.m., LVCC Room N261

This ACES session will provide training and insight into this critical data standard for more advanced users. Topics include advanced training on the proper use of each of the ACES segments and how to use the ACES Fitment Standard in conjunction with the PIES standard to increase product searchability and sell more parts.

  • Business Success with the SDC

Monday, November 3, 2014, 11:00 a.m.–12:00 p.m., LVCC Room N261

Be prepared for a lively discussion with a panel of SDC members, moderated by Bob Moore of J&B Service. Actual data users and managers will be on stage and ready to answer your questions and provide insights into their data-management practices. We want your business to succeed, and the SDC can help!

  • Intro to SEMA Search

Monday, November 3, 2014, 1:00 p.m.–2:00 p.m., LVCC Room N261

Learn about this new industry tool from the designer himself! SDC Team Member Naveed Durrani will give attendees a complete tour of this
new resource.

Additional Private Courses (for SDC Members Only)
  • Advanced Data Practices for SDC Members

Monday, November 3, 2014, 2:00 p.m.–3:00 p.m., LVCC Room N261

This seminar is restricted to data managers. They will learn more about getting the most out of data sets from top professionals in the industry. They will discuss how to improve the quality of data with the goal of receiver customers selling more of their parts.

  • User Group + What’s New at the SDC

Monday, November 3, 2014, 3:00 p.m.–4:00 p.m., LVCC Room N261

For SDC supplier and receiver members only, this user group experience is the forum where SDC members can have their voices heard by their vendors and customers. Bob Castle will moderate the forum and follow up the discussion with an outlook for the SDC in 2015 and beyond.

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