SEMA Announces New Friday Night Attraction

August 1, 2014

Contact: Della Domingo

Editor's Note: An image is available for this release. Please contact Monika
Earle at


- Consumers invited to "SEMA Ignited" --where all-star vehicles, industry
icons and media converge at the conclusion of the SEMA Show -

  • Launch of innovative consumer-awareness and media event
  • Celebration of the SEMA Show's top vehicles, personalities, and equipment
  • Additional ROI for SEMA Show exhibitors

DIAMOND BAR, CA (August 1, 2014) - The world's most unique and celebrated
customized vehicles from the 2014 SEMA Show will gather and be accessible to the
public on Friday, November 7, 4:00-10:00 pm, as the SEMA Cruise finds its way to
a new event taking place immediately after the SEMA Show at the heart of the Las
Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center
(LVCC), visible only to industry professionals, hundreds of cars and trucks from
the SEMA Show will roll out of the building in the SEMA Cruise and, for the first
time ever, assemble at "SEMA Ignited," a celebration that will include food, music,
celebrities, iconic builders and exhibitor displays.

 "SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies
to gain additional media and consumer exposure for the acclaimed vehicles and innovative
gear they bring to Las Vegas," said Chris Kersting, SEMA President and CEO.

 For years, auto enthusiasts would assemble at the LVCC at the conclusion of
the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from
the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now,
the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks
will congregate at The LINQ Promenade, Las Vegas's new open-air shopping, dining
and entertainment district that includes the world's tallest observation wheel,
the High Roller.

 "This event will be a platform for a consumer and media blitz, featuring the
best of the 2014 SEMA Show," explained Kersting.

 The event will give consumers a rare opportunity to collect and share images
of hundreds of customized vehicles featuring the newest and most innovative products
from the 2014 SEMA Show. The Friday night event will also serve as the backdrop
for nationwide media coverage--including on-site taping for a nationally televised broadcast
special--"best of show" awards and include food trucks, music, entertainment, automotive
celebrities, builders and more. 

 The new event gives SEMA Show exhibitors additional reach, and an opportunity
to excite consumers by showcasing the newest vehicles and equipment from this year's
SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement
in the SEMA Show. Interested parties should e-mail for details.

 About the SEMA Show: The SEMA Show is a trade show produced by the Specialty
Equipment Market Association (SEMA), a nonprofit trade association founded in 1963.
Since the first SEMA Show debuted in 1967, the annual event has served as the leading
venue bringing together manufacturers and buyers within the automotive specialty
equipment industry. Products featured at the SEMA Show include those that enhance
the styling, functionality, comfort, convenience and safety of cars and trucks.
Additional details are available at or 909-396-0289.

About The LINQ Promenade & High Roller: Caesars Entertainment is redefining
the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining
and entertainment district, anchored by the world's tallest observation wheel, the
Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip,
The LINQ Promenade features more than 30 unique retail, dining and entertainment
venues and plays host to a variety of special events, festivals and more. Topping
out at 550 feet, the High Roller observation wheel is the focal point of the unique
urban entertainment district. The wheel's 28 glass-enclosed cabins feature an interactive
experience including video and music that fade away to unveil spectacular views
of the famed resort city in the 30 minutes it takes to complete one full revolution.
Each cabin accommodates up to 40 people. Cabins are available for individual or
group experiences. For more information, visit

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