SEMA Announces New Friday Night Attraction

August 1, 2014

Contact: Della Domingo

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- Consumers invited to "SEMA Ignited" --where all-star vehicles, industry icons and media converge at the conclusion of the SEMA Show -

  • Launch of innovative consumer-awareness and media event
  • Celebration of the SEMA Show's top vehicles, personalities, and equipment
  • Additional ROI for SEMA Show exhibitors

DIAMOND BAR, CA (August 1, 2014) - The world's most unique and celebrated customized vehicles from the 2014 SEMA Show will gather and be accessible to the public on Friday, November 7, 4:00-10:00 pm, as the SEMA Cruise finds its way to a new event taking place immediately after the SEMA Show at the heart of the Las Vegas Strip. After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at "SEMA Ignited," a celebration that will include food, music, celebrities, iconic builders and exhibitor displays.

 "SEMA Ignited is an extension of the SEMA Show that will allow exhibiting companies to gain additional media and consumer exposure for the acclaimed vehicles and innovative gear they bring to Las Vegas," said Chris Kersting, SEMA President and CEO.

 For years, auto enthusiasts would assemble at the LVCC at the conclusion of the SEMA Show simply to get a glimpse of the amazing vehicles as they exited from the trade-only event. That phenomenon eventually led to the SEMA Cruise, and now, the SEMA Cruise has a destination, as hundreds of one-of-a-kind cars and trucks will congregate at The LINQ Promenade, Las Vegas's new open-air shopping, dining and entertainment district that includes the world's tallest observation wheel, the High Roller.

 "This event will be a platform for a consumer and media blitz, featuring the best of the 2014 SEMA Show," explained Kersting.

 The event will give consumers a rare opportunity to collect and share images of hundreds of customized vehicles featuring the newest and most innovative products from the 2014 SEMA Show. The Friday night event will also serve as the backdrop for nationwide media coverage--including on-site taping for a nationally televised broadcast special--"best of show" awards and include food trucks, music, entertainment, automotive celebrities, builders and more. 

 The new event gives SEMA Show exhibitors additional reach, and an opportunity to excite consumers by showcasing the newest vehicles and equipment from this year's SEMA Show. Participation is free of charge to exhibitors by virtue of their involvement in the SEMA Show. Interested parties should e-mail for details.

 About the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or 909-396-0289.

About The LINQ Promenade & High Roller: Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world's tallest observation wheel, the Las Vegas High Roller. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel is the focal point of the unique urban entertainment district. The wheel's 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people. Cabins are available for individual or group experiences. For more information, visit

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