SCORE Brings World’s Top Desert Racers to 2014 SEMA Show


June 23, 2014

Contact: Della Domingo

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SCORE Brings World's Top Desert Racers to 2014 SEMA Show
-- SEMA Show SCORE Baja 1000 Experience includes Baja 1000 qualifying event -

Diamond Bar, CA (June 23, 2014) - SCORE International is bringing the thrill and excitement of its legendary flagship event, the Baja 1000, to the 2014 SEMA Show. Offroad activities will take place in Las Vegas, Nev., throughout the week of the SEMA Show (Nov. 4-7, 2014), culminating with the 2014 SCORE Baja 1000 live race qualifying event.

"We are excited and honored to have such an iconic group within the offroad industry join us at the SEMA Show," said Chris Kersting, SEMA President and CEO. "The Baja 1000 represents the top tier in the industry. Its racers and partners will bring to the SEMA Show an unsurpassed level of talent that we are looking forward to seeing."

The SEMA Show SCORE Baja 1000 Experience will include a 70,000-square foot desert racing exhibit outside of the Las Vegas Convention Center's South Hall. On display will be dozens of Baja 1000 Trophy Truck and Class 1 race vehicles, exhibits from leading offroad and desert racing companies, the SCORE transporter, a huge stage, a massive SCOREvision where SCORE Dirt Live HD will be streaming, press conferences, autograph sessions and an interactive SCORE Baja pit crew competition area. Trophy Truck qualifying for the 2014 Tecate SCORE Baja 1000 will take place on Tuesday evening, Nov. 4 on a specially-designed course around Las Vegas Motor Speedway (LVMS). The course will start and finish on the LVMS off-road track.  The 3.6-mile course will incorporate off-road, dirt and asphalt elements, utilize two race courses, and require the drivers to turn on their lights and qualify in the darkness of the Las Vegas night.

"We can't thank SEMA enough for this incredible opportunity to showcase SCORE and the world's greatest desert racers," said Roger Norman, CEO of SCORE. "As the automotive industry's premier gathering place, the SEMA Show is the ideal venue to host our event and share the world of the SCORE Baja 1000."

As a trade-only event that is not open to the general public, the SEMA Show is where manufacturers and buyers of automotive specialty parts and equipment gather to do business each year. The event attracts more than 130,000 industry professionals from more than 130 countries each year.

All of the festivities will be taped for a special one-hour television show to air on the CBS Sports Network on Dec. 21 at 9 p.m. ET -- the week before the actual Tecate SCORE Baja 1000 race is shown on Dec. 28 at 9 p.m. ET.  The CBS Sports Network is the home of the SCORE World Desert Championship broadcasts in the United States.  The programs also air throughout the world across numerous licensed network platforms.

About the SEMA Show:
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909-396-0289.

About SCORE:
In its 41st year as the world's foremost desert racing organization in 2014, the five-race 2014 SCORE World Desert Championship series, with three special events held in Baja California, Mexico, and two in the United States, started with the Tecate SCORE San Felipe 250 on March 1. Starting and finishing in Ensenada, the 46th annual Tecate SCORE Baja 500 is this week and the third SCORE Baja race, starting in Ensenada and finishing in La Paz, the 47th annual Tecate SCORE Baja 1000 will be held Nov. 12-16.

The two U.S. races on 2014 SCORE World Desert Championship calendar started with the inaugural SCORE Imperial Valley 250 in Plaster City, Calif. (April 25-27) and the two-day, single-race Inaugural SCORE Desert Challenge, location TBA (Sept. 25-28).

CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to CBS Sports Network will run a one-hour special on all five 2014 SCORE World Desert Championship races as well as a sixth show on the special qualifying for select classes for the 2014 Tecate SCORE Baja 1000 that will be held Nov. 1-4 in Las Vegas during the annual SEMA automotive industry trade show. All shows are scheduled to air in the next month following the event.

SCORE Dirt LiveHD, SCORE's weekly Tuesday night internet studio show from El Cajon, Calif., also goes on-site live with expanded event coverage during SCORE events. Live event coverage in 2014 will include week-long live coverage of the entire five-race 2014 SCORE World Desert Championship which includes two races in the United States and three in Baja California, Mexico.  The second Mexico event of the inaugural SCORE World Desert Championship was the 46th Tecate SCORE Baja 500.

Official Sponsors: Tecate Beer-Official Beer/Official Race Sponsor, Monster Energy-Official Energy Drink, BFGoodrich Tires-Official Tire, Rigid Industries LED Lighting-Official Lights, King Shocks-Official Shock Absorber, Polaris-Official UTV, Volaris Airlines-Official Airline, CBS Sports Network-Official Television Partner, Wide Open Excursions- Official Arrive and Drive Company, Coca-Cola-Official Soft Drink, Crystal Bay Casino-Official Casino, Hotel Coral and Marina-Official Hotel.

Associate Sponsors: Graham Watchmakers,, Symons Ambulance Company.

Additional SCORE Partners: Proturismo Ensenada, Visit Baja California Sur, Baja California Secretary of Tourism, Baja California Sur State Government, Mexicali Ayuntamineto, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, Instant Mexico Auto Insurance, GoPro, PCI Race Radios, McKenzie's Performance Products and Advanced Color Graphics.

For more information, visit the official website of the SCORE World Desert Championship series at


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